Tag: Purpose Filter Filter by All Automation Blog Creativity Data E-Commerce Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends Videos close Nathalie Nahai: Persuasive Design and Ethical Business By Adam Tinworth The old way of business has no appeal to younger generations. Dark patterns and unethical design are turn-offs to them. It's time to reshape your business around values and purpose. John Schoolcraft: why creativity beats marketing By Adam Tinworth In the latest episode of our online show, the Oatly creative head explains why he rejects the marketing label, dismisses the client/agency relationship and breaks the Super Bowl ad rules — all in the name of creativity. Care: the business trend you must care about By Adam Tinworth Why should you care about care? The pandemic has fundamentally changed the relationship between our lives, our work and our health. Smart businesses will adapt to that. Three key characteristics of the 21st-century CMO By Martin Recke In the 21st century, the CMO role changes completely. Meet the new marketeer, who will resemble Leonardo da Vinci, the Renaissance genius. Herding sheep in a hybrid world By Martin Recke The post-Covid world is inherently hybrid. But the digital part is taking the lead. Our world is now programmable like never before. Digital transformation! Really? By Jochem Wesling Are you still talking about digital transformation and digitization? Aren’t we past this point and isn’t digital omnipresent and thus a done topic? Kristina Bonitz: finding innovation with human friction By Adam Tinworth Innovation isn't just copying what others do. It's what emerges when humans disagree — but work together to find solutions. The problem of value and values By Martin Recke Economic and business value is often at odds with human and societal values. The digital revolution has shifted this problem to a new level. Purpose is the new brand By Martin Recke What has been the role of the brand in 20th-century consumer markets is now the role of the purpose: the north star for both customers and companies. The purpose of innovation By Martin Recke Where there is danger, the rescuing also grows. We hope for innovation, and this hope is poised to be fulfilled. It's the purpose of innovation. Trends 2020: fixing our mistakes, building better and with purpose By Adam Tinworth Amid the chaos and confusion of the end of the decade, can we find some positive, creative and sustainable ways forward into the new one? Purpose and profit are the twin hearts of sustainable business By Adam Tinworth Today's digital workers crave more than position and profit - they want purpose in their work. And building your strategy around business with purpose may just be a competitive advantage in the battle for talent. What’s the purpose of business? By Martin Recke In a world of overwhelming complexity, it isn't easy to find the purpose of business. We shouldn't veil our confusion. Brian Whipple – Why Purpose Beats Marketing Technology and commerce need to serve humanity — and the journey begins at the intersection of purpose and innovation. Brian Whipple: driving progress with purpose By Adam Tinworth 50 years ago we put a man on the moon. Yet, in some critical areas, we haven't advanced in 20 years. Can we apply purpose to make the world better - and our businesses with it? Making sense in a VUCA world By Martin Recke Our VUCA world is yearning for purpose. Sensemaking makes a lot of sense. It really does. Trends 2019: We are now in a different world By Martin Recke The debate has reached a new level. Tech is mainstream now, and the real questions are on the table. In 2019, you'll need some answers. What does a healthy company culture look like? By Martin Recke Each team, office, part of a company, and also company as a whole has their distinct culture. Culture is tribal, and that is a truth we western liberals tend to forget. In search of a higher purpose By Martin Recke Every economic activity serves some kind of purpose. Every industry moves up to higher levels after basic needs are covered. It's worth noting that the digital industry now slowly starts to move in this direction. The Purpose Economy: the step beyond the digital economy By Adam Tinworth Some ideas have to wait. Their moment of inception does not coincide well with the moment of potential adoption by the public. The purpose economy certainly feels like that. From UX and CX to HX: The Human Experience By Martin Recke We, the users, are not only users. We might be customers, or the product being sold, but we definitely are human beings.