Tag: Real Time Bidding

In an era of programmatic, what should media agencies do next?

By Matthias Schrader

Instead of exchanging purchasing power for data power, media agencies need to see themselves again as service providers, who can live with 10-15% margins. Conversely, advertisers need to wrest control over data and technology and invest hugely in internal know-how.
Private Programmatic: the new frontier in online advertising

By Wiebke Ammermann

Maintaining sovereignty over customer data is vital - as is reaching your target audience. And the solution is Private Programmatic.