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Tag: Rocket Internet

Can Innovation get us out of the current mess?

By Martin Recke

Do we need more innovation? Do we need less, or slower innovation? Or do we need other kinds of innovation?
Towards a Better Understanding of Marketing Performance Across Multiple Channels

By Anja Waltemate

Dr. Florian Heinemann, CEO at Rocket Internet talked about the challenges of efficient marketing in multiple channels, with particular reference to those working in the e-commerce field.
Otto Group invests in the Oryx Project and Florian Heinemann’s talk on NEXT11 might have been the trigger

By Alisha Steffens

One of the most watched videos of last year’s NEXT was the talk by Florian Heinemann, CEO of Rocket Internet. More than 12,500 people saw his thoughts on successful marketing after the conference. He talked about achieving better comprehension of the customer’s journey and the different customer quality that some companies in the e-commerce business tend to neglect.
Towards a Better Understanding of Marketing Performance Across Multiple Channels

Florian Heinemann, Rocket Internet