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Tag: Social Business

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  • 2015: the year of technology-driven business change

    By Adam Tinworth

    2015 is here - but what will it bring us? Here's a few guesses at the changes in store this year…

  • Reclaiming a little social business history

    By Adam Tinworth

    When companies fail, their archives are lost, and the web is poorer as links rot away. But sometimes, link rot is reversed…

  • 5 things I learnt at LeWeb day one

    By Adam Tinworth

    LeWeb is looking at the next 10 years this week. Here's five great themes that emerged today…

  • Bolting on isn’t enough: we need to design for social and mobile

    By Adam Tinworth

    Too many businesses are just bolting social media and mobile onto their existing business offerings. That's not enough - they need to rethink their services, and for that they need digital service design.

  • Will Sansom – People Power: From Social Marketing to Social Business

    Social Media has been used as a marketing tool for quite a while now, but maybe not the right way. At NEXT Berlin 2012 Will Sansom explained that many brands use social media like a broadcasting channel - which obviously does not exploit their full potential.

  • What could a post-digital company look like?

    By Adam Tinworth

    How deeply does a company need to integrate social media and big data before it truly becomes ready for the challenges of the post-digital age?

  • The Post-Digital Week – 4 Mar

    By Adam Tinworth

    Is post-digital an empty buzzword, the end of something or the beginning of something new? All three possibilities have arisen this week, as we compile the best links from around the web.

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