Tag: Social Media Filter Filter by All Automation Blog Creativity Data E-Commerce Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends Videos close Drink up. It’s closing time for the traditional CMO. By Adam Tinworth If you think that CMOs can still get by as a purely advertising-and-PR function, then I'm afraid last orders have been called. Today's marketing needs a profound culture change. Here's how. The downsides of scale By Martin Recke Scale is almost unlimited in the digital sphere, but its negative effects so far have been externalised. This needs to change. Forget augmented reality — we’re already living in an augmented society. By Adam Tinworth As the internet relentlessly connects us, people grow more lonely. Maybe some of the problems aren't digital at all… We are messy complex beings; we should have messy, complex digital lives, too By Adam Tinworth One of the assumptions that Facebook is built on — that we have single, definable identities — is palpably false. Is this the chink in the digital behemoth armour? The Big Crunch of the digital universe By Martin Recke The digital world of today looks like a universe that is recollapsing into the black holes of Amazon, Facebook, and Google. From cosmology, we can only tell that this won’t end well. After Facebook: the explosion of parallel social worlds By Adam Tinworth While the big social platforms are in no danger of dying, there's growing evidence that people are starting to create more private, smaller online spaces for themselves. And there's good evolutionary reasons why that's happening. After the fall: as Facebook’s image collapses, what can we learn for the products we build next? By Adam Tinworth Facebook had a torrid week — and deservedly so. What can the next wave of digital products learn from its mistakes, to avoid falling into the same traps? Will Facebook give Nick Clegg the power it needs to reinvigorate its public image? By Adam Tinworth The easiest way for Facebook to avoid regulation and legislative intervention would be to become the sort of company that doesn’t need it. That’s just not going to happen with the current Facebook power structure. Zuckerberg rules as an autocrat, with Sandberg as his enforcer. How to deal with ubiquitous technology? By Adam Tinworth A NEXT18 discussion between Amber Case, Pamela Pavliscak and Monique van Dusseldorp on the emotional and social impact of having our connected technology always with us. Is the dream of the good digital citizen dead? By Adam Tinworth A little more local organising, a little less polarised ranting on the international stage might be exactly the digital fix we need to today’s political woes. In this, perhaps we can start learning from our children. NEXT17 in Tweets #1: Music, Optimism and Pretzels… By Adam Tinworth This is the first in a series of posts, telling the story of NEXT17 through attendees’ tweets. Keep… Digital Sucks – because it lets us be less human By Adam Tinworth Intentionally or not, the drive to reduce life friction digitally has made us more social isolated. Are we too far down that path, or can we turn back? Get connected at NEXT13 By Juliane Hennig See who is at the conference and plan meetings with other NEXT attendees easily! We are happy to offer you Bizzabo, our mobile networking app, to get connected! Social media: you can’t fake a network By Adam Tinworth "Social" might be the most over-hyped phenomenon on the internet today. Yet, very few of those creating the hype talk about the real effort needed to get good returns from the social web - and social apps. Bolting on isn’t enough: we need to design for social and mobile By Adam Tinworth Too many businesses are just bolting social media and mobile onto their existing business offerings. That's not enough - they need to rethink their services, and for that they need digital service design. Big commutes, big trains, big data By Adam Tinworth One UK train operating company is taking tiny steps towards using the big data volumes generated by complaining commuters… Can we really measure digital influence? By Adam Tinworth Controversy is floating around systems for measuring online influence after a peer showing by Klout at Le Web London. Is there a real future for these tools? The 2012 bubble has a name: Social Media & Advertising Agencies By NEXT Conference Official blogger Dimitris Kalogeropoulos asks if we're in a social network bubble - or a social media one - and if the bubble bursting will herald the post-digital age. Social Media Week: The Integration Dilemma By Adam Tinworth Social Media Week - which just concluded - highlighted the tension between those who wanted to contain social media to certain parts of businesses, and those who want it to utterly transform the cultural landscape. NEXT Stop – SIME in Stockholm By Anja Rauch Next week it is time again for SIME, one of Northern Europe’s most important conferences for digital… Inventing an Online Persona: How to Balance Authenticity and Your Online Brand Garett Graff, Washingtonian Magazine… Social Activation: Eyeballs Don’t Equal Sales? Matt Gierhart, OgilvyAction… Social Data: What it Communicates, Who Owns it, and Why You Should Care Cornelius Puschmann, University of Düsseldorf… prev 1 2 next
