Tag: strategy

Ana Andjelic: How Brands are Experimenting with Web3

Could the blockchain change the relationship between brands and consumers, reshape supply and demand — and revolutionise how we think about ownership?
Learning from Apple’s Achilles heel

By Adam Tinworth

Apple seems to have lost its way - is the legacy of the Mac the problem, or the vast success of the iPhone?
Digital transformation: Waiting is the wrong strategy

By Martin Recke

Why do many companies still wait for their products to be devalued by digital transformation? It was a long time to foresee, and lost time can never be recovered.
Sluggish iPad sales: is it becoming “just” a large iPhone?

By Adam Tinworth

In the wake of last week's iPad announcements, Apple has admitted that iPad sales weren't great last quarter. What's the future for its market-leading tablet?
Mayer’s Yahoo! – Can she marry product and business?

By Adam Tinworth

There's a great profile of Marissa Mayer up on Business Insider - that gives interesting insight into what makes tech companies different…
Strategy is a Service! What business leadership can learn from service design.

“There are no recipes in here, you have to cook up your own.” So said Alexander Baumgardt (Systemic Partners) as he started his talk at NEXT Service Design.
Alexander Baumgardt – Strategy is a service!

By Adam Tinworth

From the Art of War to the art of strategy - how can service design inform strategy and solve the biggest management challenges of this decade?
Nokia: a product or a service company?

By Adam Tinworth

The gadget business is at an inflection point - some companies have figured out that service design is the route to competitive advtange, but some still obsess over products. Where does Nokia sit?
To Hell and Back – the Vodafone Brand in the Digital Age

Florian Steps, Vodafone…
Being up-to-data

Birgit Gebhardt, Trendbüro…
How Data Creates Collective Action

Mike Arauz, Undercurrent…
The End of the E-Commerce Routine

Laurent Burdin, SinnerSchrader…