Brandformance: Achieving Balance in Modern Marketing

By Maxi Versbach, Leon Nalic, Vincent Hirsche, Lilian Streicher, Dominique Brosch, Sandra Murin

Need to both drive short term revenue and continue strategic brand development? Brandformance might be just the framework you need in challenging times.

Long-term thinking is our best weapon against the permacrisis

By Adam Tinworth

In the grip of a permacrisis, it’s easy to be seduced by short-term thinking. We need to resist its lure, and fix our eyes again on the long-term horizon.

Learning from Apple’s Achilles heel

By Adam Tinworth

Apple seems to have lost its way - is the legacy of the Mac the problem, or the vast success of the iPhone?

Digital transformation: Waiting is the wrong strategy

By Martin Recke

Why do many companies still wait for their products to be devalued by digital transformation? It was a long time to foresee, and lost time can never be recovered.

Sluggish iPad sales: is it becoming “just” a large iPhone?

By Adam Tinworth

In the wake of last week's iPad announcements, Apple has admitted that iPad sales weren't great last quarter. What's the future for its market-leading tablet?

Mayer’s Yahoo! – Can she marry product and business?

By Adam Tinworth

There's a great profile of Marissa Mayer up on Business Insider - that gives interesting insight into what makes tech companies different…

Alexander Baumgardt – Strategy is a service!

By Adam Tinworth

From the Art of War to the art of strategy - how can service design inform strategy and solve the biggest management challenges of this decade?

Nokia: a product or a service company?

By Adam Tinworth

The gadget business is at an inflection point - some companies have figured out that service design is the route to competitive advtange, but some still obsess over products. Where does Nokia sit?