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Tag: strategy

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  • Brandformance: Achieving Balance in Modern Marketing

    By Maxi Versbach, Leon Nalic, Vincent Hirsche, Lilian Streicher, Dominique Brosch, Sandra Murin

    Need to both drive short term revenue and continue strategic brand development? Brandformance might be just the framework you need in challenging times.

  • Long-term thinking is our best weapon against the permacrisis

    By Adam Tinworth

    In the grip of a permacrisis, it’s easy to be seduced by short-term thinking. We need to resist its lure, and fix our eyes again on the long-term horizon.

  • Learning from Apple’s Achilles heel

    By Adam Tinworth

    Apple seems to have lost its way - is the legacy of the Mac the problem, or the vast success of the iPhone?

  • Digital transformation: Waiting is the wrong strategy

    By Martin Recke

    Why do many companies still wait for their products to be devalued by digital transformation? It was a long time to foresee, and lost time can never be recovered.

  • Sluggish iPad sales: is it becoming “just” a large iPhone?

    By Adam Tinworth

    In the wake of last week's iPad announcements, Apple has admitted that iPad sales weren't great last quarter. What's the future for its market-leading tablet?

  • Mayer’s Yahoo! – Can she marry product and business?

    By Adam Tinworth

    There's a great profile of Marissa Mayer up on Business Insider - that gives interesting insight into what makes tech companies different…

  • Strategy is a Service! What business leadership can learn from service design.

    “There are no recipes in here, you have to cook up your own.” So said Alexander Baumgardt (Systemic Partners) as he started his talk at NEXT Service Design.

  • Alexander Baumgardt – Strategy is a service!

    By Adam Tinworth

    From the Art of War to the art of strategy - how can service design inform strategy and solve the biggest management challenges of this decade?

  • Nokia: a product or a service company?

    By Adam Tinworth

    The gadget business is at an inflection point - some companies have figured out that service design is the route to competitive advtange, but some still obsess over products. Where does Nokia sit?

  • To Hell and Back – the Vodafone Brand in the Digital Age

    Florian Steps, Vodafone

  • Being up-to-data

    Birgit Gebhardt, Trendbüro

  • How Data Creates Collective Action

    Mike Arauz, Undercurrent

  • The End of the E-Commerce Routine

    Laurent Burdin, SinnerSchrader

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