Tag: Sustainability Filter Filter by All AI Automation Blog Commerce Creativity Data Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends close How can marketers end greenwashing and embrace the blue economy? By Adam Tinworth Solving the climate crisis requires action on multiple front. Can marketers use their skills to unlock the change we need? A NEXT23 deep dive explored this issue… Smart Earth: How our planet gets digital By Martin Recke Digitising the planet can help mitigate some of the most pressing challenges, such as climate change. But it also raises some familiar questions. Embarking on a corporate food odyssey By Madeline Jones, Elliot White & Diego Carannante Consumers want to eat more sustainably, but they lack the knowledge to do so. New research shows that grocers could be a catalyst of change. SXSW 2023 – The trends that matter By Christian Barth Social commerce. Web3. Metaverse. Generative Al. Ketchup Moment. And the lines are back. After COP27: how corporates can fight the climate crisis By Adam Tinworth When governments aren’t willing to take the big steps needed, it’s up to business to make the systemic impact we all need. COP27: a failure of systems thinking By Adam Tinworth Why the negativity about the latest climate crisis conference? The delegates allowed systemic problems to distract them from the big systems changes we urgently need. COP27 and the case for optimism By Martin Recke While COP27 deals with the challenges of climate change, there is room for optimism: the technology has reached a tipping point. Welcome to the new age of scarcity By Adam Tinworth The age of abundance is over. As supply chains bend and break, and energy prices soar, your business needs to re-engineer its systems to thrive amid scarcity. New webs of relationships By Martin Recke This year's trend report from Fjord is all about the relationships that form the fabric of our life. It's time to design new systems. Amazon, the pioneer of horizontal and vertical integration By Martin Recke Amazon has pioneered a dual strategy of both horizontal and vertical integration. The next Amazon will need a different approach. COP26: the shape of sustainable business emerges By Adam Tinworth The first agreements from the COP26 climate conference in Glasgow suggest the sustainability carrot of incentives will soon be replaced by the legal stick. The biggest investment opportunity in history By Martin Recke Climate change is a big challenge, but it comes with a huge investment opportunity. It's still the early days. The supply shock, its cause, and the shift to sustainability By Matthias Schrader The chip crisis is the first climate disaster-related shortage on a civilization-wide, global scale. But it's just the tip of a massive supply shock wave. Spinning up the Circular Economy By Adam Tinworth The climate crisis, spiralling energy prices and struggling supply chains all make it clear: we need to forge a circular economy — and fast. A glimpse into our post-pandemic future By Martin Recke The post-pandemic era will be shaped by climate change, the digital revolution, and sustainability combined. Old definitions no longer apply. Mark Curtis: designing sustainable experiences By Adam Tinworth The need for sustainability is urgent. The climate crisis is here. And it's time for brands to take the lead. The five fold path to sustainability By Adam Tinworth We all know that the climate crisis is here. And we all know that sustainability has to be our future. But what does that look like for you? Here's a framework for building it into your decisions. The sustainability revolution is taking shape By Martin Recke The digital revolution has kept us busy for three decades. Now we usher in the sustainability revolution, and both will be interconnected. Three key characteristics of the 21st-century CMO By Martin Recke In the 21st century, the CMO role changes completely. Meet the new marketeer, who will resemble Leonardo da Vinci, the Renaissance genius. Sustainability is the new digital By Adam Tinworth As the digital revolution defined the last 30 years, the climate crisis will define business for the next 30. It’s time to reframe sustainability By Martin Recke Sustainability sounds tired? Let's reframe it along the lines of long-term thinking and posterity. The potential benefits are huge. Herding sheep in a hybrid world By Martin Recke The post-Covid world is inherently hybrid. But the digital part is taking the lead. Our world is now programmable like never before. The problem of value and values By Martin Recke Economic and business value is often at odds with human and societal values. The digital revolution has shifted this problem to a new level. prev 1 2 3 next
