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Tag: Sustainability

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  • Personal Energy: the human opportunity in the energy transition

    By Adam Tinworth

    What is the internet of energy? And why is it inevitable? A fireside chat from NEXT24 about the future of the energy transition.

  • Our electric future needs electrifying marketing

    By Adam Tinworth

    If we’re going to hit the net-zero targets we need, we have to electrify everything we can. And that means a new energy in our marketing, to sell people on the better lifestyle that could result.

  • WEF 2024: why the world’s corporations need to learn to dance

    By Adam Tinworth

    The annual chinwag in Davos needs to translate ideas into action faster than ever before, as global instability grows.

  • How life favours sustainability

    By Martin Recke

    It’s high time to put sustainability on a more secure human footing. People have a desire to sustain and improve their lives: build on that.

  • Health: from mitochondria to agriculture

    By Adam Tinworth

    Mitochondria are the microchips of our bodies. But too many of us are pushing them beyond their limits, leading to poor health — and poor decision making. Petra Seipp and Parneet Pal talk us back from the brink.

  • How can marketers end greenwashing and embrace the blue economy?

    By Adam Tinworth

    Solving the climate crisis requires action on multiple front. Can marketers use their skills to unlock the change we need? A NEXT23 deep dive explored this issue…

  • Smart Earth: How our planet gets digital

    By Martin Recke

    Digitising the planet can help mitigate some of the most pressing challenges, such as climate change. But it also raises some familiar questions.

  • Embarking on a corporate food odyssey

    By Madeline Jones, Elliot White & Diego Carannante

    Consumers want to eat more sustainably, but they lack the knowledge to do so. New research shows that grocers could be a catalyst of change.

  • SXSW 2023 – The trends that matter

    By Christian Barth

    Social commerce. Web3. Metaverse. Generative Al. Ketchup Moment. And the lines are back.

  • After COP27: how corporates can fight the climate crisis

    By Adam Tinworth

    When governments aren’t willing to take the big steps needed, it’s up to business to make the systemic impact we all need.

  • COP27: a failure of systems thinking

    By Adam Tinworth

    Why the negativity about the latest climate crisis conference? The delegates allowed systemic problems to distract them from the big systems changes we urgently need.

  • COP27 and the case for optimism

    By Martin Recke

    While COP27 deals with the challenges of climate change, there is room for optimism: the technology has reached a tipping point.

  • Welcome to the new age of scarcity

    By Adam Tinworth

    The age of abundance is over. As supply chains bend and break, and energy prices soar, your business needs to re-engineer its systems to thrive amid scarcity.

  • New webs of relationships

    By Martin Recke

    This year’s trend report from Fjord is all about the relationships that form the fabric of our life. It’s time to design new systems.

  • Amazon, the pioneer of horizontal and vertical integration

    By Martin Recke

    Amazon has pioneered a dual strategy of both horizontal and vertical integration. The next Amazon will need a different approach.

  • COP26: the shape of sustainable business emerges

    By Adam Tinworth

    The first agreements from the COP26 climate conference in Glasgow suggest the sustainability carrot of incentives will soon be replaced by the legal stick.

  • The biggest investment opportunity in history

    By Martin Recke

    Climate change is a big challenge, but it comes with a huge investment opportunity. It's still the early days.

  • The supply shock, its cause, and the shift to sustainability

    By Matthias Schrader

    The chip crisis is the first climate disaster-related shortage on a civilization-wide, global scale. But it's just the tip of a massive supply shock wave.

  • Spinning up the Circular Economy

    By Adam Tinworth

    The climate crisis, spiralling energy prices and struggling supply chains all make it clear: we need to forge a circular economy — and fast.

  • A glimpse into our post-pandemic future

    By Martin Recke

    The post-pandemic era will be shaped by climate change, the digital revolution, and sustainability combined. Old definitions no longer apply.

  • Mark Curtis: designing sustainable experiences

    By Adam Tinworth

    The need for sustainability is urgent. The climate crisis is here. And it's time for brands to take the lead.

  • The five fold path to sustainability

    By Adam Tinworth

    We all know that the climate crisis is here. And we all know that sustainability has to be our future. But what does that look like for you? Here's a framework for building it into your decisions.

  • The sustainability revolution is taking shape

    By Martin Recke

    The digital revolution has kept us busy for three decades. Now we usher in the sustainability revolution, and both will be interconnected.

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