Tag: technology Filter Filter by All Automation Blog Creativity Data E-Commerce Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends Videos close Why marketing is no less important than technology By Martin Recke While technology is the foundation, marketing is an important success factor. Marketing must be present before product design starts. Don’t fall into the scientism trap By Martin Recke Product teams can be victims of scientism. With agile methods and quick iteration, you can build things fast. But you can't make sure you're building the right things. Innovation is fragmented, not monolithic. The next change will surprise us. By Adam Tinworth The world wasn't watching as the web was born. Many people laughed at the iPhone, a product from a company not long off life-support. True innovation happens in fragmented worlds away from the mainstream. Power to the People By Martin Recke The people formerly known as consumers are more powerful than ever, but the digital platforms that enable their power are even more powerful. Still, consumers need to exercise their power. Longer lasting batteries? Leaves have the answer By Adam Tinworth We all want better batteries for our devices - and trees might hold the answer… So says new research from an international team. Night Shift: Apple takes responsibility for the sleep problems it caused By Adam Tinworth The rise in mobile devices has been crippling our sleep. Finally, tech companies are taking responsibility for their problems. Technology isn’t the future, it’s the culture By Adam Tinworth Technology is slowly ceasing to be something in its own right, as it becomes the very heart of our culture. Next Generation Web Tooling: Project ‘Bikeshed’ How can next generation tools be created using web technology? Nikolai Onken explained one approach at NEXT Berlin 2012. Reto Wettach – Designing Services for a Technological World By Adam Tinworth Technology is a physical expression of the services we deliver - and getting the physical aspect is vital, says Reto Wettach Knocking On Your Doorstep – How Big Data Will Transform Digital Messaging Social, interest and situation graph - how can you utilise all the data available about your customers? Christian Schönknecht explores how big data will revolutionise business. Next Steps in Maps What used to be abstract 2D maps are now almost photorealistic representations of the world. At NEXT Berlin 2012 Aaron Rincover focussed on this development and talked about the future of maps. ClearSky Instead of Cloud At NEXT12 Robert Schwegler shared his xperience in software development and cloud computing. With the help of various best practice examples he explains what you need to keep in mind when delivering a cloud based service. Smartphone and Tablet Development in 2012/2013: Trends and Best Practices What will be the mobile trends in 2012/2013? At NEXT Berlin 2012 Sundeep Madra tried to answer the question. High Performance Mobile Steve Souders is Performance Leader at Google and focusses on website speed and mobile performance. At this year’s conference he gave insights into the topic. Malte Ubl – Programming; Explained. For Malte Ubl, programming is a hobby for which you can even get paid. In his talk at NEXT Berlin 2012 he gave the audience a better understanding of why he considers programming that way and how you can get started yourself. George Dyson at NEXT Berlin 2012 George Dyson, historian and author, specialised on the evolution of digital computing and telecommunications. In this interview he outlines the impact modern technologies have on our lives. James Bridle: Moving beyond the fanfics of technology and place By Adam Tinworth The language we use to describe new concepts needs work, as marginalised ways of thinking hit the mainstream, argued James Brice at NEXT Berlin last week. Apple is Post-Digital By Martin Recke Apple is not only dominating the Post-PC world, it’s also the first major Post-Digital company (and may well also dominate the Post-Digital world). First speakers confirmed for NEXT Berlin 2012 By Anja Waltemate 70 days to go until NEXT Berlin 2012 and we’re now very proud to present and announce our first confirmed speakers for 2012. Besides the renowned technology historian George Dyson there are some other names that might meet with your interest. Mountain Lion: making the hardware less important? By Adam Tinworth With the announcement of Mountain Lion, Apple is making hardware less significant than ever. The third age of photography By Adam Tinworth The fall of Kodak reveals the dangers for companies who think they've already made the changes they need for the digital age. The post digital one may be less forgiving. Dumphonia: Why it is Smart to Embrace Feature Phones, SMS and the Like Jessica Colaço is one of the top woman in Kenya’s business scene and manager at iHub, Kenya. At NEXT11 she talked about the mobile revolution in Kenya within the last decade. NEXT Berlin 2012 Calls for Your Participation! By Martin Recke It’s November and the NEXT Berlin team has some great news for you: Following on from this year’s… prev 1 2 next
