Tag: tim cook

Tim Cook: Augmented Reality will be bigger than Virtual Reality

By Adam Tinworth

Although Apple is get to enter the VR market, its CEO is talking up augmented reality instead.
Apple: crippling competitors with infrastructure

By Adam Tinworth

Apple doensn't just out-innovate competitors - it blindsides them, and uses its cash to lock them out.
Apple, IBM and the startup opportunity

By Adam Tinworth

Apple had another great quarter, but it's already sowing the seeds of dramatically better quarters to come…
Secrets and silences: should you develop in public?

By Adam Tinworth

Google Glass is a great example of a company talking about a future product, and letting us get some insight into the shifting direction it's taking long before it arrives in our hands. But transparency isn't for everyone…