Tag: transformational products

The Dopamine Loop is Dead. Long Live the Experience Loop!

By Martin Recke

It's clearly not enough to simply hack human psychology. We need more sustainable models.
The AI-first world requires new products

By Martin Recke

It's not enough to simply add an Alexa skill to an existing product, like it wasn't enough to make your website responsive or launch a mobile app without changing anything else. AI-first means reimagining your product for a world driven by AI and voice interfaces.