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  • The Dopamine Loop is Dead. Long Live the Experience Loop!

    By Martin Recke

    It's clearly not enough to simply hack human psychology. We need more sustainable models.

  • The AI-first world requires new products

    By Martin Recke

    It's not enough to simply add an Alexa skill to an existing product, like it wasn't enough to make your website responsive or launch a mobile app without changing anything else. AI-first means reimagining your product for a world driven by AI and voice interfaces.

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