Tag: Volkswagen

Automotive after peak car: Valhalla burning?

By Martin Recke

Have we reached peak car, the tipping point where sales and usage of cars start to decline? And what does this mean for automotive, the dominant German industry?
Morphing: The People’s Car Project

Of course, knowing the desires and needs of your stakeholders is the basis for developing successful products and services. In China, Volkswagen therefore used an open innovation approach: ‘The People’s Car Project’.