Tag: windows

Satya Nadella: rebuilding Microsoft for the New Normal

By Adam Tinworth

Microsoft was the powerhouse of the last age of tech. Can its new CEO make it fit for the shifting landscape that is the New Normal?
Microsoft’s last bid for tech dominance

By Adam Tinworth

Yesterday, Microsoft unveiled a major reorganisation designed to allow it to compete in every sector of the tech market with a unified Windows experience. Can this possibly word?
Microsoft and the challenge of the conservative mainstream

By Adam Tinworth

Microsoft's changes to Windows 8 in the forthcoming Windows 8.1 have some suggesting that they're failing. But have they found the right strategy for selling to customers who don't like change?
Windows 8: the first truly digital interface?

By Adam Tinworth

Can a different paradigm of mobile computer use get any traction in the market? Let's hope so - because Microsoft is the only one trying.