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Adrian Hon is a game designer, author, and former CEO and founder of Six to Start. While at Six to Start, Adrian co-created Zombies, Run! (the world's bestselling smartphone fitness game, with over ten million players), led the design of Marvel Move, won Best of Show at SXSW, and worked on multiple projects with Disney Imagineering. He is currently Associate Artist at the Traverse Theatre in Edinburgh, specialising in immersive art.

Adrian's most recent book is "You've Been Played: How Corporations, Governments, and Schools Use Games to Control Us All", a critique of gamification which The New York Times called "illuminating and persuasive". He also wrote the sci-fi novel "A History of the Future in 100 Objects", which Stewart Brand called "the right way to think about the future". He is writing a book about the rise of immersive experiences, and writes regularly about games and immersive art at mssv.net.