Founded 2006 in Hamburg, NEXT has always showcased the most up-to-date, exciting and promising digital trends. All presented by prominent global experts using many different formats. At NEXT we discuss topics crucial to our digital future. Join the conversation at our global gathering in Hamburg, online at our NEXT- SHOW or experience deep dives into our insights, books and videos.

NEXT Conference 2022

On September 22/23, 2022, the action-packed NEXT Conference will take place in Hamburg. Partnering with the International Reeperbahn Festival, our renowned digital trends conference will again offer an exciting stage for Europe’s creative and digital industries.

This year, more than 1,000 digital decision-makers, innovators, thought leaders and creatives will meet at the NEXT22 conference. Here they’ll investigate the future of behavioral change and transformation. This year’s main topic – “Hug the System”- highlights the paradox of change and continuity as systems ensure their continued existence through change.

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New book: NEXT Level CMO

NEXT Level CMO – this is the title of the new book by Martin Recke and Adam Tinworth (editor: Matthias Schrader).

This book (Publication date: September 2022) profiles marketeers and CMOs from leading brands. What are their views, how do they understand marketing and their role, and what profile will tomorrow’s CMOs need to meet the challenges of marketing today?

You can find more information on the book’s web page.



Every two weeks we aim to take a clear course through these demanding times with our digital NEXT-SHOW. And for maximum effect, we welcome some of the best-ever NEXT speakers and thinkers.

Season 4 is a sneak preview of the forthcoming NEXT Conference with this year’s motto “Hug the System“. The show focuses on yielding global structures, building new worlds and shaping human behavior. Our expert line-up includes a selection of fantastic international speakers such as James Bridle, Nathalie Nahai and Christopher Mims.

Please find further information and additional video clips from previous shows featuring our special guests, here.


Images, logos and visuals for download

Images of our events and projects are available for download in printable resolution on our flickr channel. All photos are subject to a Creative Commons license and can be used freely provided the copyright holder is credited.


You can find all the videos of the recorded sessions of past events on our YouTube channel. We have also created playlists for you and arranged our events and sessions by topic and stage.

Interview Requests

The NEXT hosts and organisers from the team are available for interviews. Please send your request directly to press (at)

Questions? Please let us know.

We tailor our partnership options to suit your goals and needs. Just ping us and we’ll get in touch right away.

Simon Philipps, PR Manager

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