Christian is a senior executive with over 20 years of experience in digital transformation, innovation, and business growth. As VP New Ecosystems & Innovation within the Global O2O Team at The Coca-Cola Company, he drives scalable digital growth initiatives and builds strategic partnerships to foster innovation and change.

His career spans leadership roles in Coca-Cola, Holsten/Carlsberg Breweries, and McCann Erickson Group Europe. As a startup founder and entrepreneur, Christian has successfully led transformational projects that generate real impact on top- and bottom-line results. Known for his ability to bring diverse teams together, he excels in leading cross-functional collaborations and building young, high-performing teams.

Beyond his corporate career, Christian is a trained chef, an educated marketer, and a sales expert at heart. He holds an MBA from Oxford Brookes University and has a deep passion for innovation, change, and growth.