Tom Kedor, Executive Director of Europe’s largest car and motor community, began his career during the onset of the “.com hype” in Berlin – then as now the hub of the internet scene. He knows the “new economy” from the agency as well as the business perspective. He served for many years as the Technical Director of the multimedia agency Aperto AG and from 2003 held the same position at optivo GmbH. Tom Kedor has been key in developing business acceptance of social media. As one of largest interest communities and automobile information platforms MOTOR-TALK offers automobile manufacturers and drivers a meeting place for the exchange of ideas and open dialogue. MOTOR-TALK is a member of the Bundesverband Digitale Wirtschaft (BVDW) e.V. Tom Kedor is a lecturer at the Social Media Akademie and regularly gives talks on social media, Web 2.0 and community and knowledge management.