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René Bellack is Vice President Client Services – Telecom Practice Group Germany – at Nielsen, a global information and measurement company with leading market positions where he is responsible for driving integrated solutions to be delivered in the telecoms vertical as well as positioning and leveraging Nielsen´s thought leadership in mobile – internally and externally. Prior to joining Nielsen in February 2012 René worked as Vice President Business Development EMEA & General Manager Germany at Out There Media – an international leader in Mobile Advertising – where he has been responsible for expanding the company’s global footprint. René spent six years at Vodafone, where he looked after marketing for Mobile TV, Gaming and Sports, News & Entertainment services on Vodafone live! before becoming the Head of MediaService & AdManagement for Vodafone MediaSolutions! in 2007. He holds a degree in Business Economics from University of Cologne. An evangelist for all things mobile, René is a frequent speaker and panelist at conferences internationally. He has been a passionate and fierce supporter of MLOVE ever since its 2008 inception, and continues to serve as an advisor