Parallelwelten. The NEXT19 main topic.
Each year, NEXT intends to provoke questions on digital transformation by introducing a broader theme. At NEXT19, topics, speakers and the programme will be framed by “Parallelwelten”:
The joint forces of digital and analogue allow for a myriad of different worlds for us to live in. In German they are called Parallelwelten (= parallel worlds).
We live in parallel worlds…
Our daily life is increasingly defined by digital products, allowing more freedom than was ever dreamt possible in the analogue past. But this increase in choice has also heightened our susceptibility to manipulation.
In the early 90s, differentiating between real life and life on the Internet was easy. Real life was everything that happened offline. Now, a quarter of a century later, this assumption is nearly obsolete — real life and life on the Internet have merged, creating not one but several new realities. Stretched out across time, continents and social spheres, “Parallelwelten” are worlds that are invisible to those not a part of them.
…with a shared responsibility.
Worlds where generations live in the same house, but in different dimensions. Worlds that are connected or disconnected by our actions. Worlds formed in filter bubbles and corporate silos. Worlds that crave innovation, and worlds that don’t want to change a single thing.
How do artificial intelligence, computer vision and quantum computing generate these new dimensions? How does our digital imagination drive these new realities? And how do we cultivate these worlds with equal ownership of the outcomes, both positive and negative.
At NEXT19, we investigate these Parallelwelten from five different angles: global, local, technological, corporate and scientific.
Five angles to Parallelwelten
Meet the first speakers of NEXT19:
Call for Participation
The Call for Participation for NEXT Conference 2019 is closed! Thank you for all the submissions. We will contact you as soon as possible whether you made it to the short list for the programme of this year’s conference.
At NEXT we explore the impact of the latest tech innovations on human behaviour and business strategies. With our in-depth programme we want to push marketers, creative minds and entrepreneurs to the learning zone and empower them to lead the digital transformation.
Questions or any feedback?