The NEXT Book Editions

Our books draw some lines connecting the topics, talks and discussions we have at our events, in the digital shows, in the newsletters or in the NEXT Insights section. Our latest addition ‘Next Level CMO’ is now available! Learn more about all our books below.

Next Level CMO

In the 21st century, marketing is up for dramatic change – and the CMO role is changing with it. This book profiles marketeers and CMOs from leading brands. What are their views, how do they understand marketing and their role, and what profile will the CMO need in the future to meet the challenges of marketing today?

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The NEXT Books on your desk

Over the years we have built up a small collection of exciting books on the topics of digital transformation. You can purchase them in the book store near you or online.

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The Great Redesign

Today’s redesign is tomorrow’s vintage look. No big deal. But times of crisis rapidly change the picture. Suddenly, the whole world is in dire need of a proper redesign. ‘The Great Redesign’ is the latest edition of the NEXT book series. You can buy it in a bookstore near you or online.

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Parallelwelten

The joint forces of digital and analogue allow for a myriad of different worlds for us to live in. In German they are called Parallelwelten (= parallel worlds). This book investigates these parallel worlds from different angles: technological, corporate, scientific, cultural, economic and political.

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Digital Fix – Fix Digital

How can we renew the digital world? ‘Digital Fix – Fix Digital’ shares constructive views and possible solutions for the digital world in which we live today, featuring various topics, contributors and editors.

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Transformational Products

Matthias Schrader deciphers the code behind the Transformational Products, with which Google & Co. successfully reshape entire markets. The book also provides a playbook for the successful development of Transformational Products in the corporate context.

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