If you’ve downloaded and read our ebook NEXT Year – and if not, why not? It’s free! – you’ll have read a piece about the future of entertainment, where we talk about the streaming TV companies becoming TV producers in their own right.

Well, now you can add award-winning TV producers to that list:

Transparent, a show about a transgender parent turned out to be a significant player for Amazon. The shows star, Jeffrey Tambor, won Best Actor in a TV comedy (beating out Ricky Gervais for Netflix’s Derek). Transparent also won for best comedy series against Netflix’s Orange Is The New Black, HBO’s Girls and Silicon Valley.

Netflix had one success, too:

House Of Cards won (after tons of Emmy nominations last year) with Kevin Spacey taking home Best Actor in a TV Drama.

Amazon isn’t planning on resting on its laurels. It’s gone ahead and signed a big name to do a TV series:

Amazon Studios today announced it has signed the critically-acclaimed Director Woody Allen to write and direct his first television series ever. Untitled Woody Allen Project, a half-hour series, has received a full season order and episodes will be written and directed by Allen. Customers will be able to see the series exclusively on Prime Instant Video in the US, UK and Germany. Additional details, including casting information, will be made available in the future.

Woody Allen’s star might not be what it once was – his career has been overshadowed by his personal life and recent movies have been middling – but this is a big coup for the nascent Amazon TV business.

Allen’s own response is typical of his humour:

“I don’t know how I got into this. I have no ideas and I’m not sure where to begin. My guess is that Roy Price will regret this.”

That’s as maybe, but the rewards of being a streaming video subscriber are clearly growing…