Wishing you a techie little Christmas
What sort of gadgets did Father Christmas bring this year? Looks like it was tablets all the way…
Did you find what you wanted under the Christmas tree this year? Was Father Christmas kind?
The evidence is mounting that it was a very techie little Christmas for a lot of people.
Certainly, some part of the book industry seemed happy with the uptick in ebook sales:
Hachette UK saw 250,000 e-book sales between Christmas Day and Boxing Day, The Bookseller can reveal.
The download figure marks an 86% increase on last year’s directional sales figure, with Hachette’s head of digital George Walkley saying he only “expects these numbers to improve as the last of the reporting comes in.”
The Bookseller reports that the majority of those sales came on Boxing Day.
Meanwhile, Buzzfeed did some rather back-of-the-envelope calculations about tablet sales by data mining Twitter for people making their first tweets from their new devices. The victor? The iPad – by a large margin. The loser? The Microsoft Surface.
And, tellingly, tablets seemed to do better – slightly – than phones. Ryan Kim for GigaOm:
Tablets were apparently the hot gift item grabbing 51 percent of mobile device activations compared to smartphones. This was the first Christmas that tablets edged out smartphones for activations. During the first 20 days of December, smartphones were activated 4-1 over tablets.
The figures come from mobile analytics firm Flurry – which found a staggering 17.4 million new units activated on Christmas day, up from last year’s high water mark of 6.8 million.
Looks like Santa’s sleight was weighed down with tablets this year…