Amy Webb: Synthetic and artificial: The future of business
In the final episode of season two of WHAT’S NEXT, futurist Amy Webb explored how to spot real, meaningful trends amongst the noise, and how to turn that into a strategy.
Amy Webb is the founder of the Future Today Institute, a leading foresight and strategy firm that helps leaders and their organizations prepare for complex futures. Amy pioneered a data-driven, technology-led foresight methodology that is now used within hundreds of organizations. She is a professor of strategic foresight at the NYU Stern School of Business, where she developed and teaches the MBA course on strategic foresight.
We have also summarised this episode on our blog.