Sam takes us on a culinary vision quest into the wonder of your senses and the future of food. Sam’s company, Bompas & Parr, is globally recognised as having the leading experts in multisensory experience design, achieving international prominence in the realms of food and drink. The studio works with cultural institutions, commercial brands, and governments to deliver emotionally compelling and transformational experiences to a wide variety of audiences.

Unlike other areas of cultural endeavour, everyone is an expert when it comes to food. It is a topic everyone can engage with, communicating deep and resonant stories about who we are. Bompas & Parr leads in articulating these stories.

Bompas & Parr also founded the British Museum of Food, the world’s first cultural institution exclusively dedicated to food and drink. The studio has published nine books that explore humankind’s relationship with food.

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We have also summarised this episode on our blog.

Sam Bompas: seeing the future in food

NEXT23 hosted by Accenture Song & Faktor 3