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Alexis is the Founder of LoveThis - a social commerce service focused on friends' recommendations. He is trying to make the world a better place by making it easier for friends to share all the great things they've enjoyed so friends can enjoy them too. He blogs on technology for The Telegraph in the UK. He was formerly CMO at Orange Mobile and a Virgin Group board member. SoLoMo and social commerce will define digital technology in 2012 and Alexis is at the heart of this with LoveThis.