Adam Fletcher is the founder of the innovative mystery product service The Hipstery, which works tirelessly to liberate its customers from "the burden of choice".

He lives in Berlin and has been active in the areas of Crowdsourcing and Social Media since 2005 when he published his dissertation on the community of Threadless. Prior to founding the Hipstery, Fletcher worked for Microsoft in the UK, Spreadshirt in Germany and Sprite Software in New Zealand.