NEXT

With over 35 years of experience in the automotive industry, Andreas-Christoph Hofmann’s career spans global management roles in marketing, brand communications and product in the automotive sector. From 2002 to 2017, he held key management roles at BMW Group, overseeing product strategy for the BMW, MINI and Rolls Royce brands.

In September 2017, Hofmann was appointed Vice President Marketing, Product & PR at Hyundai Motor Europe, where he currently leads the company’s pan-European marketing, product and PR strategy, encompassing advertising, brand strategy, digital, advanced product planning, product management and pricing, PR, and brand experience.

In 2021, Hofmann received an Automotive News Europe Autostars award, recognized for his pivotal role in the transformation of the Hyundai brand in Europe into a tech-focused, smart mobility solutions provider, following the successful launch of IONIQ 5.”