After 5 years in the digital video business at FAST Multimedia Carsten was the first DoubleClick employee in Germany and has 15+ years of expertise in consulting top media firms and marketers in their digital strategies and infrastrucutres, including ProSiebenSat1 and BMW. Carsten most recently founded applaudTo in Berlin. The applaudTo mission is to help creators and consumers to interconnect commercially, on a by choice basis.