Mathias Blüm is Co-Managing Director of the Berlin-based online video network clipkit GmbH ( and former CEO of RTL’s video platform From many years of working in the online video industry, he has gained a wide range of expert insights about video content and advertising. Both the demands of leading content owners within the TV industry (like Endemol, RTL, UFA, Sony, Universal, Viacom) and the needs of specialised online publishers and video producers are very familiar to him. He has gained a deep understanding of advertisers’ call for high-quality and targeted context to get their brand messages across. With clipkit, Mathias Blüm and Co-CEO Cengiz Kurt are introducing an integrated approach to combine online video advertising with a comprehensive content delivery network. With HTML5 technology, interactive ad formats as well as multiple targeting (e.g. content, behavioural, geo) clipkit strives to free online video from its status as a TV content subst