Nico Lumma works as Director Social Media at Scholz & Friends Group. Since 2002 Lumma publishes on his blog 2003 he started one of the first German blog-platforms. He was founder of a realtime-messaging platform called Mabber in 2005 and in 2007 he launched a social commerce startup called Shoppero at the NEXT Conference.

At Scholz & Friends Lumma works with clients such as Vodafone and BIG direkt gesund, but is also responsible for the Social Media endeavors of the group. Lumma was named one of the Top 20 German Web Pioneers by the magazine Tomorrow in 2007 and he shares an occasional tweet at @nico