Ethnographer, Designer, Trends Forecaster
Paula Zuccotti is a London based designer, ethnographer, trends forecaster and visual artist. She is a leading expert in global consumption and a respected authority in consumer behaviour and product interaction – past, present and future.
For the past 15 years she has been travelling the world researching people’s everyday lives and uncovering insights envisioning products, brands and services for the likes of Google Creative Lab, Nike, IKEA, LVMH, Starbucks, McKinsey, and LG.
She is the author of "Every Thing We Touch: A 24-Hour Inventory of Our Lives” the book that introduced us to storytelling with objects as she portrayed the lives of ordinary people around the world presented by a single photograph of every object her subjects touched in a day.
She is also a Professor of Trends Forecasting at Austral University of Argentina.