In 2013 Priya founded Design for Social Change (D4SC) - A studio for community operating systems to crowdpower smarter cities. D4SC’s - Changify has been featured in Wired, Ted City 2.0, shortlisted for MEFFYs and Zumtobel awards. Prakash enjoys creating new habits and behaviours with13 years design and leadership experience leading product development teams at BBC, Nokia and Hachette Filipacchi. An invited speaker at SXSW, O'Reilly ETech,TEDx, FOWA, visiting tutor at UCL, RCA, D&AD judge, Priya is a RSA fellow with a MA in Computer Related Design from Royal College of Art and holds patents for iPlayer and Nokia Asha.