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Uwe Hook is the Co-Founder of BatesHook, Inc. and a veteran of the advertising and marketing industry with the goal of building connections with people and brands (Mercedes-Benz, IBM, Fleming’s Steakhouse, Acura, WellPoint, Purina, Alpo – just to name a few). While he started his career as a Creative Director, Europe, for the AOR of Mercedes-Benz (Springer & Jacoby, Hamburg), he moved away from traditional advertising (literally, since he resides now in Los Angeles) and, more important, philosophically. While adding value for prestigious, digital agencies such as Razorfish, Genex and Direct Partners, he understood that marketing and advertising in itself is not a solution. Out of this thinking evolved the passion to transform businesses by applying innovative collaboration practices and advanced business management strategies.

Uwe enjoys public speaking and hopes the audience enjoyed his thinking as much when he appeared at SXSW, Ad-Tech, iMedia, Web 2.0 Expo, OMMA, OMMA Soc