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I am Yifu He, also Carl, coming from China, a world traveler studied and lived in three countries in different continents, China, USA, and Germany, with a background of Management and Brand Communication. I enjoy experiencing different cultures and meeting new friends. I like challenges and is passionate about my profession.

After graduated from my Master in international Brand Communication, I started my career in Superunion consulting my clients with brand strategy and management solutions, mainly working for Airbus, also supported projects with O2, Telefonica, Porsche, and Deutsche Bank. These great opportunities allow me quickly developing skills in Market Research, Insights and Analysis, and Project Management.

I believe brand strategy will be vital for leading companies in this dynamic market during this evolving era. Great brands make difference not only in number but for the sustainability of society.

Keep learning, keep progressing. I am on my way.

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