Zach Pentel leads brand strategy at Spotify, the world’s most popular music streaming service with a community of 180m users across 65 markets. Tasked with growing Spotify's profile across the globe, he works to widen Spotify's cultural impact through creative strategy and campaigns.
In his career as a consultant and brand planner, he has developed strategy and creative for brands like Nike, Visa, Diageo, Lowe's, Condé Nast, American Express, Unilever, and Major League Baseball.