Coco Krumme is an applied mathematician (phd MIT) and author of the new book OPTIMAL ILLUSIONS, which examines the history of optimization and efficiency, and turns a critical eye on how these concepts took over the Western world. Coco is founder and CEO of boutique scientific consultancy Leeward Co., bringing data strategy expertise to research teams in climate, agriculture, logistics, retail, materials and bio sciences, from seed-stage startups to the Fortune 500.

Coming Soon
Optimal Illusions by Coco Krumme
A mathematical modeler explains how optimization took over the world, arguing that we urgently need a new approach.