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For Tricia Wang, human behaviour is an unending source of new and perplexing questions. With astronaut eyes and ethnographer curiosity, Tricia helps corporations grow by discovering new and unknown things about their customers. Tricia is the cofounder of Constellate Data, a consulting firm in NYC that gives organisations new ways to reach their customers and expand their markets.

Tricia’s consulting practice is heavily informed by her ongoing 15-plus years of ethnographic research on the emotional and social evolution of the Chinese internet. Known for her lively presentations grounded in her research and observations about human behaviour and data, her work is relevant for marketers, designers, and executives. Her opening keynote at The Conference answers why it is so difficult for organisations to think outside of the box. Her recent work focuses on the Elastic Self, a new form of interaction identity in a networked world that suggests it’s nice to talk to strangers.

Tricia holds affiliate positions at Data & Society, Harvard University’s Berkman Klein Center for Internet Studies, and New York University’s Interactive Telecommunication Program. She oversees Ethnography Matters, a site that publishes articles about applied ethnography and technology And she co-started a Slack community for anyone who uses ethnographic methods in industry. Her work has been featured in The Atlantic, Quartz, Fast Company, and The Guardian.