Blog

  • Planes, Drones and Autonomous Automobiles

    19/01/2018

    Drone-carried bags, autonomous taxis to the airport along with VR in-flight entertainment. These are fever dreams of the near-future from a long-haul departure lounge…

    By Adam Tinworth

  • Two Major Possible Scenarios for Automotive and Mobility

    16/01/2018

    For quite a while, automotive has been the supreme discipline of both the advertising industry and the German economy as a whole. On the verge of the digital transformation (or rather disruption), the question looms whether that will still be the case in the not so distant future.

    By Martin Recke

  • Happiness Is a Warm Gun

    11/01/2018

    In 2017, we've talked a lot about why digital (products) suck(s) and what we can possibly do to make things better. One pretty clear lesson from the past year is that we have to change our design objectives.

    By Martin Recke

  • Happiness by Design means designing for contentment

    10/01/2018

    Designing for happiness is a terrible, terrible idea. And all the serious thinkers who have written about the idea know it.

    By Adam Tinworth

  • Augmented modernity may be a way off – but we need to start preparing now

    04/01/2018

    A world where the digital and the physical intermingle for a seamless augmented reality is coming – and we need to start thinking about the moral and legal implications now.

    By Adam Tinworth

  • Modernity and Reality are the Next Frontier

    04/01/2018

    We already almost lost the difference between online and offline, or between digital and analogue. Reality itself could be next. In comparison, fake news is just a minor issue.

    By Martin Recke

  • 5 Key Trends for 2018 that could reshape your business

    21/12/2017

    Guest author Dave Mattin shared five insights into 2018 that could make a massive difference to your business - if you can act on them.

    By David Mattin

  • The Tech Trend landscape of 2018

    21/12/2017

    Trends don’t change overnight, and they don’t change year over year as well. Instead, they evolve over time, slowly or rapidly.

    By Martin Recke

  • 2018: The Year of Tech Consequences

    20/12/2017

    The era of idealistic tech dreaming is over. In 2018 it will clash with the hard reality of legislation and politics. Will we all lose?

    By Adam Tinworth

  • What does it mean to be AI First?

    14/12/2017

    AI is flavour of the month, year and quite possibly the decade. It’s become central to the plans of many of the major technology vendors over the last year. AI is both trendy and, clearly, effective. But what does that mean for us?

    By Adam Tinworth

  • The AI-first world requires new products

    13/12/2017

    It's not enough to simply add an Alexa skill to an existing product, like it wasn't enough to make your website responsive or launch a mobile app without changing anything else. AI-first means reimagining your product for a world driven by AI and voice interfaces.

    By Martin Recke

  • Human experience isn’t a discipline: it’s a mindset

    08/12/2017

    Human experience is in danger of become another buzzword, another piece of jargon. But it's not: it's a critical mindset for building better businesses and products.

    By Adam Tinworth

  • From UX and CX to HX: The Human Experience

    05/12/2017

    We, the users, are not only users. We might be customers, or the product being sold, but we definitely are human beings.

    By Martin Recke

  • We need to create a Digital Renaissance

    01/12/2017

    Towards a digital Renaissance If there’s one thing that defines humanity, it’s that we are the tool-makers and tool-users. It’s that that operates us from the other species on this planet. In the early years of the internet, that’s exactly what we were building: tools. Digital ones, admittedly, but tools…

    By Adam Tinworth

  • Can the humanities put the humanity into digital humanism?

    24/11/2017

    Far from enhancing our public intellectual debate, the internet is increasingly limiting it. Are we missing something from the discussion around digital?

    By Adam Tinworth

  • What is Digital Humanism?

    21/11/2017

    The early, 14th century humanists started a cultural revolution that peaked in the Renaissance era. Maybe it is time for a new cultural revolution, a new Renaissance. Or is it already happening?

    By Martin Recke

  • An Immersive Experience that doesn’t suck

    16/11/2017

    Let's shift perspective to the user’s point of view and talk about immersive experience instead of vr, ar, or mixed reality.

    By Martin Recke

  • Can Germany crack the problem of regulating Facebook?

    16/11/2017

    Around the world, attention is turning to cracking down on the power of Facebook. But can gErman lead the way, without turning it into a tool of oppression?

    By Adam Tinworth

  • Digital sucks – but an out-of-control tech backlash is worse

    14/11/2017

    Much of the current backlash against the tech giants is deserved: but is it going too far? Are we blaming them for our own weaknesses?

    By Adam Tinworth

  • NEXT17 Summary #2: How to make digital better

    10/11/2017

    So, digital sucks. How do we make it better? By pushing ourselves outside of our cosy cultural comfort zone, and learning from the edge of our societies…

    By Adam Tinworth

  • Designing a world we want to live in

    08/11/2017

    Product design has undergone several iterations over the past few decades. It’s time to move on and take the step to humanity-centred design.

    By Martin Recke

  • Algorithmic exploitation: traumatic videos aimed at kids are being hidden on YouTube

    08/11/2017

    YouTube Kids is safe for your children, right? Well, maybe not. As former NEXT speaker James Bridle discovered - there's a world of exploration out there, and algorithms are to blame.

    By Adam Tinworth

  • NEXT17 Summary #1: Where digital went wrong

    02/11/2017

    For two days in September, the digital world met in Hamburg and a single question was on our lips: where did we go wrong? Here are the answers we found…

    By Adam Tinworth

  • The wrists of #NEXT17

    20/10/2017

    NEXT17: a conference fill of great people, great insights, great discussion… and great wristbands…?

    By Adam Tinworth