Insights Filter Filter by All Automation Blog Creativity Data E-Commerce Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends Videos close Analogue is back: hug the experience system By Adam Tinworth It’s a brand new world: digital by default, analogue by choice. People are seeking out premium experiences — and want them physically again. The next iteration of the web By Martin Recke It seems clear that we are facing a new iteration of the web, but what exactly the next web will look like is still an open question. Katie Burke: Is the Metaverse relevant for your business? This year Metaverse is on nearly every marketer’s mind. It will take many forms, including gaming, online communities and business… System Shifts: Why we must hug the system By Adam Tinworth Pandemic and war have unleashed system shifts that will reshape our lives and businesses. We need to embrace them to survive them. Ashley Galina Dudarenok: why China is leading the way to a digital society By Adam Tinworth Driven by a decades-long vision, and widespread consumer trust of digital tools, China is showing the world what a digital society could be. Ashley Galina Dudarenok: What marketers can learn from China? China has the world’s largest eCommerce market, the highest digital marketing spend, the most influencers, the most-used short video apps… Why marketers need to care about purpose By Adam Tinworth Purpose is just the latest buzzword to infect corporate marketing. But this time around, things are different, and we need to embrace it systemically. The systemic paradox By Martin Recke Despite stress and shocks, systems appear remarkably resilient. It’s the paradox of systemic evolution: change to ensure continuity. Deborah Papiernik: how Ubisoft’s digital worlds grew beyond gaming By Adam Tinworth For companies like Ubisoft, the Metaverse has existed for 20 years. Deborah Papernik explains how digital worlds are more than just play in our latest episode of the NEXT show. Deborah Papiernik: Gaming in the Metaverse: Ubisoft – New Worlds Builder Our guest Deborah Papiernik explains how digital worlds are more than just play. Tune in, if you want to get… Surviving the system shock decade By Adam Tinworth The 2020s has been defined by two systems shocks in quick succession. To survive, we need to revisit the work done a decade ago on building antifragile business. Ana Andjelic: What Web3 means for brands By Adam Tinworth Web3 is about more than NFTs and crypto, says marketing leader Ana Andjelic. It offers brands the chance to monetise their archives, and rethink their partner relationships. Ana Andjelic: Web3 – What Does It Mean for Brands? Named one of “The World’s Most Influential CMOs” by Forbes Magazine, Ana Andjelic recently left her marketing post at… Another systemic shock By Martin Recke We can't go back to normalcy. Two years into a global pandemic, the war in Ukraine is another systemic shock with massive consequences. The Web3 playbook for brands By Ana Andjelic To truly understand the potential of Web3, you need to understand the approaches needed to deliver brand value. Here’s the playbook you need. Why there’s no way back to 2019 normalcy By Martin Recke Two years into a pandemic, we're yearning for normalcy. But our world has changed so much that we simply can't go back to the old normal. John Schoolcraft: why creativity beats marketing By Adam Tinworth In the latest episode of our online show, the Oatly creative head explains why he rejects the marketing label, dismisses the client/agency relationship and breaks the Super Bowl ad rules — all in the name of creativity. John Schoolcraft: Make Rules, Break Rules Hear why John Schoolcraft (Global Chief Creative Officer, Oatly) thinks the traditional agency-client model is fundamentally broken. Which is why,… Why marketers need to love systems thinking By Adam Tinworth The post-pandemic age of uncertainty has opened up a new, more complex world for marketers. You need systems thinking in your toolbox to survive and thrive. Systemic changes By Martin Recke The changes we face today are systemic, and they are tearing apart the fabric of our late-modernity lives. Time to shift our perception. Christopher Böhnke: weaving Fjord Trends 2022 By Adam Tinworth We’re creating a new fabric for our lives, post-pandemic. Fjord’s Christopher Böhnke explains the five threads that will make up the next phase of our lives. Chris Böhnke: FJORD Trends Report 2022 In the first episode of our new NEXT Show Season, trend expert Chris Böhnke talks about new forms of creative… Care: the business trend you must care about By Adam Tinworth Why should you care about care? The pandemic has fundamentally changed the relationship between our lives, our work and our health. Smart businesses will adapt to that. Truth, trust & values: business in the age of misinformation By Adam Tinworth For all its benefits, the internet has eroded people’s sense of truth. How can businesses win back customer trust? prev 1 2 3 4 5 6 7 8 9 … 83 next
