Blog Trends 2019: We are now in a different worldBy Martin ReckeThe debate has reached a new level. Tech is mainstream now, and the real questions are on the table. In 2019, you'll need some answers. Chief Marketing Officer: an agile lifeline in digital disruptionBy Adam TinworthThink marketing has changed in the last 10 years? It hasn't changed nearly enough. Here's why. Linear advertising models are a thing of the pastBy Martin ReckeIn 2008, Maurice Levy, then Publicis Groupe chief executive, said the business model for the advertising industry is outdated. He was right back then, but the advertising industry is still around more than a decade later, despite their business model being no less obsolete. Redefining “company” may be the key to sustainable business agilityBy Adam TinworthLet's face it - the business structures of the past no longer serve us well. We need to go back to the roots of what a "company" is — and that will guide us to new solutions. What does a healthy company culture look like?By Martin ReckeEach team, office, part of a company, and also company as a whole has their distinct culture. Culture is tribal, and that is a truth we western liberals tend to forget. Fighting for the future in the media of the pastBy Adam TinworthIt seems counter-intuitive to seek answers to the problems of the future in the media of the last millennium. But sometimes a good, challenging book is exactly the antidote to the social media age we need. A short walk through our first bookBy Martin ReckeHere at NEXT, we are somehow obsessed with the near future, culminating in the question: What's next? We've published a book, printed in German and as an e-book in both English and German, to spread some insights worth spreading. After the fall: as Facebook’s image collapses, what can we learn for the products we build next?By Adam TinworthFacebook had a torrid week — and deservedly so. What can the next wave of digital products learn from its mistakes, to avoid falling into the same traps? Experience as a productBy Martin ReckeOver time, things tend to get commoditised, that is, they become available always and everywhere in good quality and sufficient quantity – and thus interchangeable. This leaves not many options for differentiation. But there is one thing, and that is the experience. Will Facebook give Nick Clegg the power it needs to reinvigorate its public image?By Adam TinworthThe easiest way for Facebook to avoid regulation and legislative intervention would be to become the sort of company that doesn’t need it. That’s just not going to happen with the current Facebook power structure. Zuckerberg rules as an autocrat, with Sandberg as his enforcer. Is Tim Cook really building a greener Apple?By Adam TinworthThis weeks, people started getting their new Mac minis and MacBook Airs, which were announced last week. It’s a more sustainable, greener product right? How to be disruptive and sustainable at the same timeBy Martin ReckeDisruption sounds exiting, while sustainability is boring, right? Bear with me. The solution to phone obsession is new ideas, not old onesBy Adam TinworthA new company under the venerable Palm name is trying to reduce phone addiction - by giving people two phones. Is the way forwards to go backwards? Why chief marketing officers need to up their product gameBy Martin ReckeMarketing all too often is boxed into the promotion corner, with advertising at its core, and therefore in many cases run as a cost centre, which it shouldn't. What do we do about Facebook Portal’s privacy problem?By Adam TinworthThe delightful thing about NEXT18 was disappearing into a huddle of people genuinely trying to make a difference… NEXT18 Themes #2: Preparing our societies for transformational technologyBy Adam TinworthThe speakers on day two of NEXT18 dove deeper into the things about humanity that technology can't change - and thus challenged us to address the factors we can. NEXT18 Themes #1: Rediscovering the human in the digitalBy Adam TinworthPerhaps it seems obvious, but the clear thread running through NEXT18 was that the digital fix we really needs is a digital industry that serves all humanity, not a handful of billionaires in Silicon Valley. The fightback starts here… We need to grow upBy Martin ReckeDigital is now woven into all aspects of our live, hence the interconnectedness of things. We can no longer afford to play with our digital tools in a sandbox, waiting for mommy to call us for dinner. Holley M. Murchison: the path to accurate and artful self-definitionBy Adam TinworthHow do you truly define yourself and what you do? Our on-stage host closed out NEXT18 with a workshop helping us do just that. How to deal with ubiquitous technology?By Adam TinworthA NEXT18 discussion between Amber Case, Pamela Pavliscak and Monique van Dusseldorp on the emotional and social impact of having our connected technology always with us. Indy Johar: we’re asking the wrong questions. Here are some better ones.By Adam TinworthOver the last two days, we asked some very good questions. Indy Johar concluded the main stage sessions with some really hard — but critical — ones. John Watton: using AI to humanise customer experienceBy Adam TinworthCustomer experience is becoming the critical differenciator for business. Counter-intuitively, AI could be the route to humanise the experience at scale. Virginia Dignum: what ethical AI can do for usBy Adam TinworthArtificial intelligence is no longer a computer science problem alone. We need ethics expertise, legal expertise and more… A 30 year veteran of the field puts it in context for us. Imogen Heap: the diaries of a music and tech adventuristBy Adam TinworthWhat does Block chain have to do with music? Everything, if Imogen Heap has anything to do with it. It could build a new network of creativity… prev123456789…43next
