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Insights

Exploring the Age of Immersion

Join Adrian Hon as he explores the rise of immersive experiences across art, theatre, cinema, video games, and even restaurants.
The impact of AI on new interfaces

Step into the future of human-technology interaction with this exciting panel at NEXT Conference. Discover how smart glasses, wearable tech,…
Warmth of the Setting Sun: Belief, Agency, and Identity at the End of the Digital Experience

As one phase of our digital lives comes to an end, what warmth remains? What aspects of our identity, agency…
Building Trust in the Age of AI – In Conversation Ndidi Oteh and David Mattin

How do brands build trust and creativity in the era of AI? In this conversation from NEXT25,…
Humanoid Robots and the Future of Interaction

Humanoid robots are moving from industrial tools into social and everyday settings, raising important questions about how we interact with…
Consciousness and Our Evolving Relationship with AI

Join award-winning neuroscientist Dr Hannah Critchlow for an interactive session exploring the future of human intelligence and our…
The End of Output Creativity

Experience “The End of Output Creativity”, a groundbreaking live performance from the NEXT Conference that challenges the conventional “output first”…
CES 2026: When AI hit the infrastructure wall

By Martin Recke

The Las Vegas tech showcase revealed that artificial intelligence’s real bottleneck isn’t algorithmic brilliance – it’s the unglamorous physics of power, cooling, and manufacturing capacity.
Creative AI Agents: Will your brand stay distinct or disappear in the noise?

By Kira Wasserthal, Canan Eldemgil, Beatriz Cuesta Unkhoff

How do you harness AI without losing brand distinctiveness and voice? Make sure the human stays a big part of the creative equation…
2025: The insights that caught your attention

By Adam Tinworth

We’ve been publishing Insights here for nearly two decades. Which posts in our deep archive caught your attention this year – and which of this year’s insights grabbed you?
2025: The year we stopped pretending

By Martin Recke

Everything is ending at once – work, truth, screens, and even certainty itself. But we’re finally mature enough to see endings as thresholds. Here’s what we’ve learnt.
After the website: navigating the agent-first web

By Martin Recke

Agent experience is the next evolution in web design. From brand-to-bot interactions to the agent-first future: what comes after the website?
Agentic AI in marketing: How can CMOs scale strategy without losing brand control?

By Beatriz Cuesta Unkhoff, Kira Wasserthal, Canan Eldemgil

Agentic AI, by its very nature, acts on its own. How can we harness it in a brand safe way – and without harming our future talent pipeline?
The end of digital and the dawn of a new era of creativity

By Adam Tinworth

Threaded throught the talks and workshops of NEXT25 was a vision for humanity’s new role in the age of AI. The winners will be the first to grasp it…
The future of robotics

By Adam Tinworth

Robots are already at work in our factories, in our manufacturing facilities – and our care homes. Can AI accelerate their use? A NEXT25 panel certainly thought so…
The invisible infrastructure revolution: how AI and markets are quietly winning the energy transition

By Martin Recke

The energy transition is succeeding invisibly. AI infrastructure and market economics are driving the shift to clean energy faster than policy ever could.
The age of multiple endings: when everything that stands begins to fall

By Martin Recke

Are we witnessing the end of modernity? The post-war order, neoliberal globalisation, shared truth, and work are dissolving. We inhabit the interregnum.
Creativity: a new beginning

By Adam Tinworth

How do keep creative in the age of AI? By embracing vulnerability, uncertainty, and complexity – or so a NEXT25 workshop concluded.
Nina Jankowicz – AI and Great Power Competition

As artificial intelligence becomes a cornerstone of economic and military power, it is increasingly deployed by anti-democratic actors around the…
David Mattin – Opening Keynote | And the Beginning

Join our keynoter in residence, David Mattin, as he opened the NEXT Conference with a thought-provoking keynote on how AI…
What comes after the website?

By Adam Tinworth

Will AI be the final nail in the coffin of websites? If so, what branded experiences will replace it?
In Conversation with Ndidi Oteh

By Adam Tinworth

The new CEO of Accenture Song charts her course to the future of brands and business
AI is making ageing optional

By Martin Recke

How AI and longevity science are revolutionising healthcare – from reversing ageing to 80% reductions in death rates. The future is now.
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