Blog

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  Why innovation fails

  By Adam Tinworth

  It sometimes feels like business dances to the drumbeat of innovation — but the vast majority of innovation projects fail. Why is that?

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  Time to get moving on mobility — for the planet’s sake

  By Adam Tinworth

  We need to solve our mobility problems, both for our quality of life, and to combat the climate crisis. But achieving frugal mobility involves some serious complexity…

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  Can smart mobility solve the commuting problem?

  By Martin Recke

  Why is innovation in the mobility space pretty much limited to city centres? We need a more systematic approach.

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  Why scientism will destroy your company’s ability to innovate

  By Adam Tinworth

  Our ability to quantify and measure nearly everything has grown exponentially. But that doesn't mean that the scientific methods is the best way to run product teams.

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  Don’t fall into the scientism trap

  By Martin Recke

  Product teams can be victims of scientism. With agile methods and quick iteration, you can build things fast. But you can't make sure you're building the right things.

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  Why Messenger Interoperability is a digital canary in the coal mine

  By Adam Tinworth

  Would you accept a world where you couldn't send a parcel to a client without being signed up to the same delivery service as them? Then why do you accept this in the digital world?

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  We need Messenger Interoperability

  By Martin Recke

  Messengers are still stuck in the early days, with almost no interoperability. But these days are long past.

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  Don’t let nostalgia strangle the Creative Age

  By Adam Tinworth

  The Industrial Age is done – and robots have taken the factory floor. Let's not wax nostalgic for a bygone age, but push forwards accepting the new partnership between human and digital technology.

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  Why imagination and creativity are primary value creators

  By Martin Recke

  Say goodbye to the Industrial Age. And to the Information Age as well. Here's what comes next: the Imagination Age.

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  Relax. Digital is efficient — so we don’t need to be

  By Adam Tinworth

  Are we so in love with digital that we try to emulate it? Silicon is made for efficiency — humanity isn't. Let's stop trying to be what we're not.

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  The game of efficiency is over

  By Martin Recke

  Don't worry about efficiency. Or maybe worry later. In the meantime, let's conquer the vast digital continent.

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  Digital is ready, it just has to be done

  By Martin Recke

  The post-digital world is no longer next. It already has arrived.

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  How to survive in the Post-Digital Era

  By Adam Tinworth

  What happens when digital becomes commonplace, and a new tech announcement floods us with ennui, not excitement? We're finding out, as we're firmly in the post-digital era now.

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  Solving the challenge of digital overwhelm: attention management

  By Adam Tinworth

  Transformational technology has always triggered change in multiple parallel fields. But, before now, we weren't constantly exposed to information about it. How do we focus when there's more change that we can track?

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  Simultaneousness or: the past, the present, the future and other fictions

  By Martin Recke

  Our perception of time has changed profoundly. Nowadays, things are happening all at the same time. Simultaneousness requires a new understanding of time.

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  Drink up. It’s closing time for the traditional CMO.

  By Adam Tinworth

  If you think that CMOs can still get by as a purely advertising-and-PR function, then I'm afraid last orders have been called. Today's marketing needs a profound culture change. Here's how.

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  The new role of the CMO

  By Martin Recke

  The CMO needs to change, since marketing has changed profoundly.

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  Forget Influencers. The truly digital marketer harnesses the crowds.

  By Adam Tinworth

  Too much "digital" marketing is just traditional approaches in new clothes. Can marketers lead the way into more transformative approaches to solving real problems?

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  The future of marketing is closely related to the future of innovation

  By Martin Recke

  The future of marketing and innovation is the reunification of what had been separated into the Parallelwelten of corporate silos.

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  Quantum Realms: why predicting the next major innovation is so hard

  By Adam Tinworth

  Quantum computing is potentially the next great wave of innovation - but it's in the pre-product, pre-consumer stage, so it's hard to understand. But what other science could end up upending how we live?

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  The next computing revolution

  By Martin Recke

  Quantum computing is expected to unleash the next computing revolution, with perhaps even greater repercussions than the first.

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  The Two Faces of Corporate Innovation

  By Adam Tinworth

  Digital innovation is a corporate virtue of the 21st century, and all businesses are innovative all the time - if you believe their PR. So why is so little actually changing?

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  The parallel universes of innovation

  By Martin Recke

  How do you continuously improve existing products while simultaneously developing new ideas with transformational potential? How can parallel innovation structures go beyond pure efficiency?

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