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This is the end. Of work?

By Martin Recke

Some people are afraid that AI will put an end to work, while others hope that it will. However, this is highly unlikely.
Media & AI: exponential change is here

By Adam Tinworth

The media industry has been trapped in digital disruption for two decades. AI is only going to accelerate that change. Buckle up.
The magic of AI in healthcare

By Martin Recke

AI won’t replace human healthcare professionals, but it is well-equipped to augment their work, improving efficiency and accuracy.
Trailblazing Brand Strategy in the Age of GenAI

By Roman Kugler, Petra Seipp

There’s plenty of theory about how AI could enhance brand strategy - but too little empirical evidence. A new report fixes that and provides practical guidelines.
Beyond EVs: the opportunity for a new vision of decarbonised mobility

By Adam Tinworth

The carrot and the stick may be two ways of motivating a donkey – but which will deliver the decarbonised mobility infrastructure we need?
Future Skills with GenAI: Why the Most Human Leaders Will Win

By Kira Wasserthal, Nils Ehlert

Humanity is at a crossroads. AI is here, and is in our offices, schools and homes. How do we use it — without losing our own skills?
This is the end. Of truth?

By Martin Recke

The reports of the truth’s death are an exaggeration. Rather, we’re witnessing the end of our current regime of truth.
Games: the huge cultural catalyst we’re all downplaying

By Adam Tinworth

Even as talk of “gamification” has faded, games have become a defining force in culture. Why are we still treating them as child's play?
Our Fragile Now

By Adam Tinworth

The certainties of the post-war economic and political order are now as historic as the World Wars themselves. How do we survive and thrive in a fragile now?
Navigating the Future: 5 Key Trends Shaping Digital and Human Experience

By Isabelle Ette, Isabelle Schnellbügel, Christopher Böhnke

With the world feeling ever more complex and chaotic, it's critical to stay focused on the underlying trends driven by consumers themselves – if you want to thrive in the storm
This is the end. Of our illusions.

By Martin Recke

It’s time to face a new reality and abandon some of our favourite illusions about politics, technology, and the economy.
This is the end. Embrace it.

By Adam Tinworth

It’s a fundamental truth of life – of existence – that things end. But those who are prepared for that can take advantage of what comes next.
Razor’s Edge

By Martin Recke

After chaos comes confusion, or even disorder. Are we living in a world on the razor’s edge? What’s the way out?
The time regimes they are a-changin’

By Martin Recke

Time has collapsed into the tyranny of the moment. There is no time for anything. We barely understand what’s happening.
Guessing Machines, Not Fact Engines: Why AI Isn’t What ‘Star Trek’ Promised

By Adam Tinworth

While Star Trek gave us the illusion of talking computers that provide accurate answers, today’s LLMs are guessing machines that generate responses based on probability rather than factual accuracy. Understanding this distinction is crucial.
Brandformance: Achieving Balance in Modern Marketing

By Maxi Versbach, Leon Nalic, Vincent Hirsche, Lilian Streicher, Dominique Brosch, Sandra Murin

Need to both drive short term revenue and continue strategic brand development? Brandformance might be just the framework you need in challenging times.
Big Tech, media, and democracy

By Martin Recke

In times of a unique combination of political, economic, technological and media dominance, do we have to choose between tech and democracy?
Is AI the new digital?

By Martin Recke

Generative AI, or general intelligence, is a paradigm shift that will fundamentally restructure the inner workings of digital computing. A new round of IT growth is likely to emerge.
What will the office of 2030 look like?

By Adam Tinworth

Both technological and demographic trends are reshaping the way we work — and who is available to do that work. Time to start preparing.
Doing business in the permacrisis

By Adam Tinworth

The re-election of Donald Trump reminds us that the bonfire of the incumbents is ripping through our political systems. Will our businesses be the next victims of the permacrisis?
Rebranding Love Brands

By Elisabeth Göbl, Alain Sama, Sandra Graggaber, Isabel Neumann, Lilli von Pressentin

Guiding iconic brands through change
2024’s most energising insights from our digital futures

By Adam Tinworth

We published dozens of insights into future trends in 2024. Which ones caught your imagination? It’s all about AI, politics, and the merger of physical and digital…
How the Big Tech oligarchy came to power

By Martin Recke

It took decades for Big Tech to rise and become the oligarchy it is today. Is it too late to prevent it from destroying democracy?
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