Insights

NEXT23: AI as Assistive Intelligence

By Adam Tinworth

In our first exploration of the emergent themes of NEXT23, we look at the AI trailblazers, who have been exploring the intersection of creativity and AI for years.
How can marketers end greenwashing and embrace the blue economy?

By Adam Tinworth

Solving the climate crisis requires action on multiple front. Can marketers use their skills to unlock the change we need? A NEXT23 deep dive explored this issue…
Harry Yeff: building the digital Second Self

By Adam Tinworth

Can AI be a creative assistant, mentor and even opponent? Harry Yeff thinks so, and he wants us to embrace a narrative of hope.
Christopher Patnoe: the four secrets of inclusive innovation

By Adam Tinworth

Making your products accessible to people with disabilities shouldn't be an afterthought, it should be built into your design process, says Google's Christopher Patnoe
Coco Krumme: putting the optimisation mindset in its place

By Adam Tinworth

Have we been seduced by optimisation to such a degree that we can no longer see its limits? Coco Krumme argues that that's esactly what's happened.
Sam Bompas: seeing the future in food

By Adam Tinworth

We all need to eat — but how we service that need, and make it fun, can tell us a lot about the future, suggests Sam Bompas.
Paula Zuccotti: today’s objects and future archeology

By Adam Tinworth

The objects we touch are more than just possessions or tools; they’re a narrative of our lives. And they’re a path to understanding customer needs in a deeper way than marketing segments.
David Mattin: the merger of the physical and digital will fuel innovation for decades

By Adam Tinworth

A confluence of technologies is blurring the line between the physical and the digital, between the real and the representational. David Mattin introduces the next epoch of humanity…
LJ Rich: The Taste of Music, Synesthesia and the future of AI creativity

By Adam Tinworth

AI is limited by what we train it. But, as people with different perceptions of the world like LJ rich well understand, diversity of perception can trigger creativity.
Parneet Pal: The Song of our Mitochondria

By Adam Tinworth

To solve the polycrisis around us, we need to understand the crisis within our own biology.
Matt Webb: playfully inventing our way into the AI future

By Adam Tinworth

The future of AI might reside in a long-forgotten past of computing. Matt Webb leads us along the path not taken to a more useful form of AI.
Anil Seth: Inside-out perceptions

By Adam Tinworth

To shift our perspective, we need tro understand that our perceptions are not reality — and that everybody perceives the world differently. A talk from NEXT23.
NEXT23: your ticket to more than one conference

By Adam Tinworth

NEXT isn't the only show in town. Here's what to see and do while you're in Hamburg.
NEXT23: what you need to know

By Adam Tinworth

Hamburg awaits. NEXT23 is just around the corner and we have everything you need to know to make the most of your time with us.
Marketing cuts accelerate the shift to digital

By Martin Recke

Cuts in marketing spending are disproportionately affecting traditional channels, accelerating the shift to digital.
The Urban Reboot is underway

By Adam Tinworth

We changed how we shop, how we work, how we commute — and we're changing how we power our world. It's time to rethink our cities.
Searching for the Exit Routes

By David Mattin

Will technology save us or doom us? AI is the latest to be hailed as both saviour and destroyer. We need new ways of discussing the future.
The optimisation seduction: keeping data in its place

By Adam Tinworth

The limits of optimisation are a lesson we need to keep learning. Data seduces us into thinking of people as machines — but that's a huge management error.
In a digital world, experience design is the key advantage

By Adam Tinworth

The pandemic made us hungry for physical experiences, but also fussy about them. Innovative experience design is the way our of this dilemma.
Capability overhang, or the future of AI

By Martin Recke

The future of AI depends on what we imagine today. While we explore our new capabilities, imagination is the bottleneck.
Retail feels the heat of change

By Martin Recke

Why does retail feel the heat of change? Because it’s right in the middle of it. Still, change takes time. Thus, your timing is important.
The digital adds to the physical, not replaces it

By Adam Tinworth

The Metaverse has hit the trough of disillusionment with unusual speed. Perhaps technologists need a more sophisticated understanding of physical/digital interplay.
AI Art: using generative art to enhance the human experience

By Adam Tinworth

Artists like REEPS100 are paving the way for using AI to enhance human life, not replace human workers.
Deep Dive Diaries

‘Next Level CMO: How the role of marketing is changing completely’ is the title of the latest addition to our NEXT publishing programme. This and further publications of ours feature bright minds from around the world and their thoughts on transformation and innovation.

Learn more

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