Insights

Pa Sinyan: what managers in hybrid companies need to understand

By Adam Tinworth

When colleagues aren’t in the same building, you can’t rely on accidental leadership to keep a team motivated and focused. Gallup’s Pa Sinyan outlines the skills you need to manage a hybrid workplace.
Pa Sinyan: The Future of Hybrid Work

Gallup’s Pa Sinyan discusses why many post-pandemic managers are being misunderstood. Pa Sinyan is a managing partner at Gallup, the…
How will distributed autonomous organisations reshape our culture?

By Adam Tinworth

Culture is just the operating system of our societies. If you change how we organise using DAOs, you will inevitably change our culture.
James Bridle: rethinking artificial intelligence on natural lines

By Adam Tinworth

Artist and writer James Bridle argues that by sticking to human models of intelligence, we're limiting AI's potential.
James Bridle: “Ways of Being”

How is AI changing the way we interact with other forms of intelligence? James Bridle is an artist, writer, and…
Matthias Schrader: singing marketing’s new song

By Adam Tinworth

The Accenture Song brand isn’t just an aesthetic change: it reflects a fundamental shift in how marketing is done. Matthias Schrader explains to David Mattin what it means for you.
Matthias Schrader: The agency model is crumbling – what comes next?

Marketing is fast transforming from a “business function” into an “experience,” driven by data and inter-departmental collaboration. We kick off…
David Mattin: how Web3 is unleashing creativity, and a new quest for status

By Adam Tinworth

We might be creating a new, decentralised version of the internet with blockchain-based technologies, but the same old human needs are driving its evolution. In our final episode of this season of the NEXT show, David Mattin explores a new model of creative communities.
David Mattin: The intersection of status, Web3 and Metaverse

What happens when emerging digital technologies and powerful fundamental human needs collide? Web3 is a powerful emerging technology trend. But…
Katie Burke: you can still help define the metaverse

By Adam Tinworth

If building metaverse concepts and communities during the pandemic has taught Accenture Song’s metaverse lead anything — it’s that this future is still being shaped.
Analogue is back: hug the experience system

By Adam Tinworth

It’s a brand new world: digital by default, analogue by choice. People are seeking out premium experiences — and want them physically again.
The next iteration of the web

By Martin Recke

It seems clear that we are facing a new iteration of the web, but what exactly the next web will look like is still an open question.
Katie Burke: Is the Metaverse relevant for your business?

This year Metaverse is on nearly every marketer’s mind. It will take many forms, including gaming, online communities and business…
System Shifts: Why we must hug the system

By Adam Tinworth

Pandemic and war have unleashed system shifts that will reshape our lives and businesses. We need to embrace them to survive them.
Ashley Galina Dudarenok: why China is leading the way to a digital society

By Adam Tinworth

Driven by a decades-long vision, and widespread consumer trust of digital tools, China is showing the world what a digital society could be.
Ashley Galina Dudarenok: What marketers can learn from China?

China has the world’s largest eCommerce market, the highest digital marketing spend, the most influencers, the most-used short video apps…
Why marketers need to care about purpose

By Adam Tinworth

Purpose is just the latest buzzword to infect corporate marketing. But this time around, things are different, and we need to embrace it systemically.
The systemic paradox

By Martin Recke

Despite stress and shocks, systems appear remarkably resilient. It’s the paradox of systemic evolution: change to ensure continuity.
Deborah Papiernik: how Ubisoft’s digital worlds grew beyond gaming

By Adam Tinworth

For companies like Ubisoft, the Metaverse has existed for 20 years. Deborah Papernik explains how digital worlds are more than just play in our latest episode of the NEXT show.
Deborah Papiernik: Gaming in the Metaverse: Ubisoft – New Worlds Builder

Our guest Deborah Papiernik explains how digital worlds are more than just play. Tune in, if you want to get…
Surviving the system shock decade

By Adam Tinworth

The 2020s has been defined by two systems shocks in quick succession. To survive, we need to revisit the work done a decade ago on building antifragile business.
Ana Andjelic: What Web3 means for brands

By Adam Tinworth

Web3 is about more than NFTs and crypto, says marketing leader Ana Andjelic. It offers brands the chance to monetise their archives, and rethink their partner relationships.
Ana Andjelic: Web3 – What Does It Mean for Brands?

Web3 is essentially the next chapter for an internet based on blockchain technology that ensures more privacy by decentralization.
Another systemic shock

By Martin Recke

We can't go back to normalcy. Two years into a global pandemic, the war in Ukraine is another systemic shock with massive consequences.

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