September 22 & 23, 2016 – Reeperbahn, Hamburg

NEXT is the event for those who actively participate in shaping the digital transformation. Together with 1.300 digital minds from all around the world we will dive deeply into the world of tomorrow’s customers, business models and strategies. The Conference prepares companies for the challenges and opportunities of developing digitalisation –  and helps them to stay fit for the future. In the vibrant surrounding of the Reeperbahn Festival, NEXT has become the digital and pop culture must-attend event of the year! Delegates of NEXT gain free priority access to more than 500 concerts, events and specialised activities.



At NEXT16, we’ll be putting the human being at the centre. Consumer first. User first. Human first. We’ll be looking into four main topics:

Behaviour Analysis | What are people doing and why the hell are they doing it?

Product Design | How to design the perfect experience for digital egos?

Platforms | How to build platforms and places that people love?

Artificial Intelligence | How will AI find its way into products, and what does it mean for humans?

Those will be the major subjects covered at the 2016 jubilee edition of NEXT Conference. This year we’ll be putting the human being at the centre of attention. Back in 2006, we focused on the next 10 years. Those years are over now. Last year, we restarted NEXT, renewing and sharpening our focus on consumers and their needs. Now it’s time for a fresh look at the old question: What’s NEXT? We will have a clear focus on people, on the human being. On being human. The shifts we see in user behaviour, product design, platforms and artificial intelligence all point in the same direction.


  • ,,One of the most important conferences for the internet economy in this country."

    – Süddeutsche Zeitung

  • ,,NEXT is for the European internet industry what SXSW is for the world."


  • ,,The most exciting digital conference in Europe."

    – Business Punk


  • Morten Lund

    Serial entrepreneur

    Morten Lund has founded and invested in over 110 tech start-ups including onlyXO, Capital Aid, AirHelp and Tradeshift.

  • Thomas de Maizière

    Federal Ministry of the Interior

    He is a German politician (CDU) who has served as the Federal Minister of the Interior since 17 December 2013.

  • Brad Templeton

    Director, Singularity University

    The director at Singularity University has an expertise in futuristic mobility solutions.

  • Cory Doctorow

    Author, craphound.com

    Cory Doctorow is a science fiction author, activist, journalist and blogger.

  • Anab Jain

    Founder & Director, Superflux

    Anab Jain provokes new future-facing ideas in design and tech innovation.

  • Bruce Sterling

    Author & Journalist, Freelance

    The Austin-born science fiction writer, Internet critic and journalist blogs at Beyond the Beyond by Wired Magazine.

  • Robert Scoble

    Startup Liaison Officer, Rackspace

    Tech evangelist Scobleizer puts new gadgets in the right context.

  • Harper Reed

    CEO, Modest

    Tech wizard, e-commerce expert and Obama's former CTO.

  • A. Deschamps-Sonsino

    Director, Designswarm / Good Night Lamp

    The interaction and product designer is one of the thought leaders in IoT.

  • Caroline Drucker

    Head of Strategic Partnerships, Instagram

    Vice, SoundCloud, Etsy, and now Instagram - the NEXT regular knows her stuff.

  • Werner Vogels

    VP & CTO, Amazon

    Vogels is Vice President & CTO at Amazon.com and responsible for driving the company's technology vision.

  • Tim Ferriss

    Author, Four hour work week

    Ferriss is an American bestseller author, entrepreneur and angel investor.



With more than 30,000 visitors each year, the Reeperbahn Festival is among the most important meeting points of the European music scene, and takes place this year from 21rd to 24th September. The partnership between NEXT and the Reeperbahn Festival is making Hamburg the stage for a unique type of festival in Europe: one which blends a passion for creativity and digital, as well as for business and entertainment. 

With your NEXT Ticket you get priority access to the public programme (concerts, showcases, literature, film, etc. – subject to capacity). You can also visit the conference programme of the Reeperbahn Festival and use the local public transportation (HVV) for free.


  • Smart homes need deep trust from wary people


    Nest is killing off a smart home hub - and undermining the trust of early adopters. Smart homes need smart people - who trust you.

    By Adam Tinworth

  • 10 years NEXT – NEXT 10 years


    When NEXT first saw the light of day exactly ten years ago, we were living in a completely different digital space. We were humans without superpowers in our pockets. The smartphone, much as we take it for granted today, wasn’t invented yet. Digital still meant desktop.

    By Ina Feistritzer

  • Facebook’s attempt to reshape our digital egos is failing


    Facebook is seeing falling personal sharing - and that worried the company. It's tried to force a single identity on us all - and failed.

    By Adam Tinworth

  • Watch: Flying a drone with your mind


    Researchers can control a drone using their minds - but that's just the start of ways to use this tech.

    By Adam Tinworth

  • Putting people back into the heart of digital tech


    In the age of the digital ego, even enterprise apps need to start serving the user.

    By Adam Tinworth

  • Tariq Krim fell out of love with technology


    Tariq Krim recently posted a Facebook note that resonates well with this year's NEXT theme, albeit from a critical point of view. Given that he is a seasoned internet entrepreneur, we should carefully listen.

    By Martin Recke

  • It’s me, your digital ego


    At NEXT16, we’ll be putting the human being at the centre. Consumer first. User first. Human first. We are currently working on four main topics that will be the major subjects covered at the 2016 jubilee edition. Read on!

    By Martin Recke

  • Vote for your favourite NEXT16 speakers now


    The Call for Participation is over. It's time to vote for your favourites speakers, and influence the agenda of NEXT16.

    By Adam Tinworth


The Reeperbahn will be a fun setting for NEXT16: buzzing with energy during day, and even more electric at night. The plush comedy theatre Schmidts Tivoli is already set as location for the NEXT Stage. Further locations will be announced soon.

Thanks to Triprebel, we can offer you a 20 EUR discount on your hotel booking. This offer is valid for bookings that exceed a total price of 100 Euro. Use the code NEXT2016HH via the link below.

As registered attendee of NEXT Conference 2016 you can also stay at one of Reeperbahn Festival’s conference hotels. Available here. Please use the code word: NEXT16