Search results for “ai first” Andreas-Christoph Hofmann: The future CMO By NEXT Conference The automotive industry will see tremendous change in the next few years. Hyundai’s Andreas-Christoph Hofmann explains what this means for the CMO. Tools for systemic survival: NEXT22 in retrospect By Adam Tinworth We live in the after times: after the pandemic, post-energy security and amongst war in Europe. We need new paths out of these crises, and NEXT22 speakers showed the way. The next Zeitenwende By Martin Recke We are living in a world with multiple crises. It’s the end of an era – a Zeitenwende. But which era exactly is ending, and why? War’s digital future is here By Adam Tinworth There is war in Europe. The battle for Ukraine highlights an unpleasant truth: our way of life needs protecting, and everybody in the digital world needs to play their part. Liveblog: Benedict Evans on three steps to the future By Adam Tinworth The digital revolution has left us with a multi-speed economy, with some business charging ahead into Web3, and some businesses still struggling with the cloud. Benedict Evans is our pathfinder to the future… Liveblog: Pa Sinyan on how strengths-based leadership drives creativity, performance & wellbeing By Adam Tinworth Work might be the most broken system there is. It's making people miserable. And, as Pa Sinyan, points out we know exactly who to blame… managers. Liveblog: Kübra Gümüşay on language and the future By Adam Tinworth Language is the invisible system that constrains our thoughts and our ideas. Change the language, and you open yourself to new ideas. Liveblog: Mikko Hypponen — If It’s Smart, It’s Vulnerable By Adam Tinworth War has become cyberwar, and every smart device is a potential attack vector. We need to think about security in a new way, says Mikko Hypponen. Financial equality of women is a systemic issue By Martin Recke Digital financial products can help approach the equality of women, but they need to be designed with women’s needs in mind. For the next CMO, it’s time to level up By Martin Recke Marketing is quickly evolving, and so the CMO needs to hit the next level. The role of a marketeer has never changed faster. NEXT22: making the most of the conference By Adam Tinworth NEXT22 is nearly upon us. It’s live, in person, and in the heart of Hamburg. Here’s how to make the most of your two days with us. What is intelligence? And can we recreate it? By Adam Tinworth Can we really have artificial intelligence when we don’t really understand what intelligence is in the first place? We need to reconceptualise intelligence before we can make the most of AI. Is language a system? By Martin Recke Whether we understand language as a system has implications for our understanding of reality and representation. Geopolitics and resilient systems By Martin Recke The long honeymoon of global business is over, geopolitics is back on the corporate agenda. Our systems will change to become more resilient. From user-centricity to life-centricity By Martin Recke Our industry is on the move from user-centricity and consumer-centricity to life-centricity. But what does it mean? Alexandra Deschamps-Sonsino: rethinking the internet of things By Adam Tinworth The internet of things has been on our radar for nearly two decades — but the digital landscape around it has changed beyond recognition. The NEXT Show explores the missteps — and where it should go next. The cultural dimension of Web3 By Martin Recke We will recognise Web3 by its cultural dimension: how it shapes, influences and creates reality and culture. Protopia now: Monika Bielskyte on designing better futures for humanity By Adam Tinworth Beyond flawed utopias and damaging dystopias, lie more positive, inclusive and radical visions: protopias. The NEXT Show explores how to build better systems for living. The new Chinese digital consumers your business needs to target By Ashley Galina Dudarenok In a fast-changing world, these are China’s new digital consumers. Pa Sinyan: what managers in hybrid companies need to understand By Adam Tinworth When colleagues aren’t in the same building, you can’t rely on accidental leadership to keep a team motivated and focused. Gallup’s Pa Sinyan outlines the skills you need to manage a hybrid workplace. Matthias Schrader: singing marketing’s new song By Adam Tinworth The Accenture Song brand isn’t just an aesthetic change: it reflects a fundamental shift in how marketing is done. Matthias Schrader explains to David Mattin what it means for you. David Mattin: how Web3 is unleashing creativity, and a new quest for status By Adam Tinworth We might be creating a new, decentralised version of the internet with blockchain-based technologies, but the same old human needs are driving its evolution. In our final episode of this season of the NEXT show, David Mattin explores a new model of creative communities. Analogue is back: hug the experience system By Adam Tinworth It’s a brand new world: digital by default, analogue by choice. People are seeking out premium experiences — and want them physically again. prev 1 … 5 6 7 8 9 10 11 … 32 next