Search results for “ai first” The next iteration of the web By Martin Recke It seems clear that we are facing a new iteration of the web, but what exactly the next web will look like is still an open question. System Shifts: Why we must hug the system By Adam Tinworth Pandemic and war have unleashed system shifts that will reshape our lives and businesses. We need to embrace them to survive them. The systemic paradox By Martin Recke Despite stress and shocks, systems appear remarkably resilient. It’s the paradox of systemic evolution: change to ensure continuity. Surviving the system shock decade By Adam Tinworth The 2020s has been defined by two systems shocks in quick succession. To survive, we need to revisit the work done a decade ago on building antifragile business. Ana Andjelic: What Web3 means for brands By Adam Tinworth Web3 is about more than NFTs and crypto, says marketing leader Ana Andjelic. It offers brands the chance to monetise their archives, and rethink their partner relationships. Another systemic shock By Martin Recke We can't go back to normalcy. Two years into a global pandemic, the war in Ukraine is another systemic shock with massive consequences. The Web3 playbook for brands By Ana Andjelic To truly understand the potential of Web3, you need to understand the approaches needed to deliver brand value. Here’s the playbook you need. Why there’s no way back to 2019 normalcy By Martin Recke Two years into a pandemic, we're yearning for normalcy. But our world has changed so much that we simply can't go back to the old normal. Christopher Böhnke: weaving Fjord Trends 2022 By Adam Tinworth We’re creating a new fabric for our lives, post-pandemic. Fjord’s Christopher Böhnke explains the five threads that will make up the next phase of our lives. Chris Böhnke: FJORD Trends Report 2022 Why should marketers care about the Fjord Trends? In the first episode of our new NEXT Show Season,… Truth, trust & values: business in the age of misinformation By Adam Tinworth For all its benefits, the internet has eroded people’s sense of truth. How can businesses win back customer trust? Another framework for the metaverse By Martin Recke Current frameworks for the metaverse focus on hardware and software – but it's more important to understand it as a cultural phenomenon. Welcome to the new age of scarcity By Adam Tinworth The age of abundance is over. As supply chains bend and break, and energy prices soar, your business needs to re-engineer its systems to thrive amid scarcity. 2022: the year of rethinking the workplace — and work itself By Adam Tinworth After two years of enforced remote work, the office is changed for good. 2022 has to be the year that we start figuring out how. Culture, Context, and Commerce — the Trinity for Brand Growth revisited in the Age of Web 3.0 By Matthias Schrader The pandemic pushed us into the second era of digital early. Brands with innovative products that resonate with the culture stand to win… The most useful insights of 2021 By Adam Tinworth We've been writing our Insights blog for over a decade now. Which posts amongst our extensive archive did you find most useful this year? Defensive design is the future of digital services By Adam Tinworth The digital industry needs to stop believing its own hype. It's no longer an industry of scrappy start-ups; it's the underpinning of our economy, and it's under attack. Holoride: making a mobile metaverse By Adam Tinworth The Metaverse will not be the preserve of one company. Some businesses, like Holoride, have been working on it for nearly a decade. Amazon, the pioneer of horizontal and vertical integration By Martin Recke Amazon has pioneered a dual strategy of both horizontal and vertical integration. The next Amazon will need a different approach. COP26: An urgent need for systemic climate thinking By Adam Tinworth Our leaders are struggling to put the climate ahead of political expediency. But climate is a global system — and needs systemic solutions. The biggest investment opportunity in history By Martin Recke Climate change is a big challenge, but it comes with a huge investment opportunity. It's still the early days. All Life is Here By David Mattin Future thinker David Mattin shares his notes towards a revolution in the foresight industry. Spinning up the Circular Economy By Adam Tinworth The climate crisis, spiralling energy prices and struggling supply chains all make it clear: we need to forge a circular economy — and fast. prev 1 … 6 7 8 9 10 11 12 … 32 next
