Community Matters

Matt Stinchcomb, Etsy

Earning Media through Collaboration – Don Draper Socialised

Bastian Unterberg, jovoto

Use Social Media for Social Marketing – it Works!

Michael Trautmann, kempertrautmann

Microblogging at a Global Player: Web to Enterprise 2.0

To Hell and Back – the Vodafone Brand in the Digital Age

Florian Steps, Vodafone

Next Level Engagement

Will Samson, Contagious Magazine

Being up-to-data

Birgit Gebhardt, Trendbüro

How Data Creates Collective Action

Mike Arauz, Undercurrent

Social Change Through Social Media

Amanda Rose, Twestival

It’s About Experience, Not Ownership – Indicators for a Radical Change in Consumer Behaviour

Stephan Uhrenbacher, Upspring

What’s Up Next with Magento?

Michel Goossens, Magento

Rich Relevant Data – the Future of Shopping Between Community and Commerce

Martin Groß-Albenhausen, Der Versandhausberater

The End of the E-Commerce Routine

Laurent Burdin, SinnerSchrader

The Retail Revolution – How Digital Technologies Change the Way we Shop

Let Your Data Work for Inspiration

Markus Siebold, Drei75

Towards a Better Understanding of Marketing Performance Across Multiple Channels

Florian Heinemann, Rocket Internet

How Clicks Complement Bricks – Selling Efficiently on the Web

Felix von Kunhardt, eBay

Data as the Value Driver of Disruptive Business Models

Alexander Drusio, DuMont Venture

Kundenzentrierte Sortimentsvermarktung mit Hilfe von Active Data

Sven März, Demandware

Personalised Customer Experience: How Technology and Social Networks Change the Way of Interacting with the Consumer

Moritz Zimmermann, Hybris

Challenges of Managing a Direct-to-Consumer Business

Moritz Koch, next commerce

Data in Mass Customisation

Martin Zapart, youtailor

Preissuchmaschinen im Multi-Channel-Handel

Gero Graf, Google