Future

System Shifts: Why we must hug the system

By Adam Tinworth

Pandemic and war have unleashed system shifts that will reshape our lives and businesses. We need to embrace them to survive them.
The systemic paradox

By Martin Recke

Despite stress and shocks, systems appear remarkably resilient. It’s the paradox of systemic evolution: change to ensure continuity.
Surviving the system shock decade

By Adam Tinworth

The 2020s has been defined by two systems shocks in quick succession. To survive, we need to revisit the work done a decade ago on building antifragile business.
Ana Andjelic: What Web3 means for brands

By Adam Tinworth

Web3 is about more than NFTs and crypto, says marketing leader Ana Andjelic. It offers brands the chance to monetise their archives, and rethink their partner relationships.
Ana Andjelic: Web3 – What Does It Mean for Brands?

Web3 is essentially the next chapter for an internet based on blockchain technology that ensures more privacy by decentralization.
Another systemic shock

By Martin Recke

We can't go back to normalcy. Two years into a global pandemic, the war in Ukraine is another systemic shock with massive consequences.
The Web3 playbook for brands

By Ana Andjelic

To truly understand the potential of Web3, you need to understand the approaches needed to deliver brand value. Here’s the playbook you need.
Why there’s no way back to 2019 normalcy

By Martin Recke

Two years into a pandemic, we're yearning for normalcy. But our world has changed so much that we simply can't go back to the old normal.
2022: the year of rethinking the workplace — and work itself

By Adam Tinworth

After two years of enforced remote work, the office is changed for good. 2022 has to be the year that we start figuring out how.
Culture, Context, and Commerce — the Trinity for Brand Growth revisited in the Age of Web 3.0

By Matthias Schrader

The pandemic pushed us into the second era of digital early. Brands with innovative products that resonate with the culture stand to win…
The most useful insights of 2021

By Adam Tinworth

We've been writing our Insights blog for over a decade now. Which posts amongst our extensive archive did you find most useful this year?
Trends for 2022: Crypto, Web3, VR, and the Metaverse

By Matthias Schrader

What are the macro and strategic trends in the tech industry? Matthias Schrader shares his thoughts about Benedict Evans' annual presentation.
The hidden opportunity in mass migration

By Adam Tinworth

As our economies re-open post-Covid, climate change means that increased migration is inevitable. Can we win the coming war for talent?
All Life is Here

By David Mattin

Future thinker David Mattin shares his notes towards a revolution in the foresight industry.
We need to design ecosystems

By Martin Recke

When everything is interconnected, ecosystem design is becoming crucial. The network as dominant paradigm is replaced by the ecosystem.
Reality versus Metaverse: the tipping point

By Martin Recke

Physical reality is only a subset of today's reality, and soon the default will be the metaverse. Think black & white TV.
A guidebook to the next 20 years: what we learned from NEXT21

By Adam Tinworth

We were back in the theatre for NEXT21, but the changes brought by the pandemic were very much in evidence. Our speakers explored where we go from here…
Parag Khanna: Why We Need Migration

By Adam Tinworth

The demographic clock is ticking, and the climate crisis is speeding it up. Countries that embrace smart migration policies will be best placed to weather the storms on the horizon.
Francesca Bria: reclaiming sovereignty in our digital futures

By Adam Tinworth

Can Europe navigate a path between the digital giants of the US and the state control of China, to build a digital utopia from our current dystopia?
Smart cities are the future — but they need smart approaches to data, too

By Adam Tinworth

As we rebuild our urban infrastructure after pandemic-induced changes in work patters, smart cities will have a major advantage.
Migration is back on the agenda

By Martin Recke

Are we prepared for the age of mass migration? No, we aren't, says Parag Khanna, who just wrote a book about the subject.
Post-pandemic urban regeneration is inevitable. Embrace it.

By Adam Tinworth

The pandemic has broken our old urban models. We need new models of cities and city living to thrive in the 21st century.
The hybrid company is the future. The time to start preparing is now.

By Adam Tinworth

After a year of home working, remote work will be part of every office's future. It's time to start adapting.
Eliza Filby: the future is multi-generational living

By Adam Tinworth

The pandemic has forced the generations together, and changed how we live and work. Many of those changes are here to stay, and we need to adapt our businesses to them, says Dr Filby.