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Data

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  • Why the link of brand and performance marketing is broken

    By Martin Recke

    The schism between brand and performance marketing has deep roots in the history of the craft, and it’s a systemic issue.

  • Francesca Bria: How Data May Help Cities to Become More Democratic and Sustainable

    The Covid-19 crisis has accentuated some of the most pressing urban challenges. What role can technological humanism play here?

  • Liveblog: Francesca Bria on How Data May Help Cities to Become More Democratic and Sustainable

    By Adam Tinworth

    We need to rework our urban systems if we are to survive the climate crisis. And, as Francesca Bria explains, ethical use of data could be our greatest weapon…

  • Cities are systems: data makes them better

    By Adam Tinworth

    The urban infrastrcuture is the most complex system most of us encounter on a daily basis. In a world rocked by crises, we need to understand these systems better.

  • Ashley Galina Dudarenok: why China is leading the way to a digital society

    By Adam Tinworth

    Driven by a decades-long vision, and widespread consumer trust of digital tools, China is showing the world what a digital society could be.

  • Ashley Galina Dudarenok: What marketers can learn from China?

    China has the world’s largest eCommerce market, the highest digital marketing spend, the most influencers, the most-used short video apps…

  • In conversation with Timandra Harkness

    David Mattin and Timandra Harkness talk about Big Data, personalisation and their social impact on society.

  • Benedict Evans: The Great Unbundling

    By Adam Tinworth

    You don't understand business any more. The great unbundling has changed everything, and Benedict Evans is here to explain how.

  • Francesca Bria: reclaiming sovereignty in our digital futures

    By Adam Tinworth

    Can Europe navigate a path between the digital giants of the US and the state control of China, to build a digital utopia from our current dystopia?

  • Timandra Harkness: Our Personalised Century

    By Adam Tinworth

    The 20th Century set the stage for the personalised century we're living in. But can we keep the person at the heart of personalisation?

  • Smart cities are the future — but they need smart approaches to data, too

    By Adam Tinworth

    As we rebuild our urban infrastructure after pandemic-induced changes in work patters, smart cities will have a major advantage.

  • Subprime Attention Crisis, or a trillion dollar industry up in the air

    By Martin Recke

    Attention is the most valuable asset today, and the way it is traded is at a crossroads similar to the subprime mortgage crisis that led to an economic collapse.

  • A new round of surveillance

    By Martin Recke

    Surveillance capitalism could lead the way to the surveillance state. Digital contact tracing, once introduced, won't go away any time soon.

  • A WiFi kettle and the quest for tea – and data

    By Adam Tinworth

    The internet of things is fascinating - but a little unreliable, as one Brighton resident found out when trying to brew a cup of tea.

  • Life, loss and digital data: a warning from one woman’s digital ego

    By Adam Tinworth

    When deeply painful life events occur, a digital ego that doesn't keep track hurts the person who created it - and the company that uses it.

  • [Liveblog] Scott Smith: when your data ghost shops for you

    By Adam Tinworth

    The future of retail is invisible. Stores are fading away, and our purchases are becoming involuntary - and predictive.

  • Earthquakes, sleepless cities and Jawbone’s big data

    By Adam Tinworth

    Jawbone is digging deep into its aggregate user data - and finding fascinating things about how we sleep.

  • Magnus Christensson: a journey to clean data and better Danish travel

    By Adam Tinworth

    Denmark has a unified public transport information system - but it doesn't match user needs. How do you improve data, getting businesses working together - and produce a world-class interface?

  • The seductive, dangerous illusions of Big Data

    By Adam Tinworth

    Big Data is a powerful tool. But if we lose sight of the human beings that underlie it, we run the risk of making inhuman decisions.

  • Do you own data about yourself?

    By Adam Tinworth

    What's the point in quantifying yourself if you can't get hold of the data you produce? Data ownership: here be dragons…

  • The quantified self needs actionable data

    By Adam Tinworth

    I've accidentally joined the quantified self movement through a need for a silent alarm - and I've suddenly become a convert. The secret is in actionable data…

  • Big commutes, big trains, big data

    By Adam Tinworth

    One UK train operating company is taking tiny steps towards using the big data volumes generated by complaining commuters…

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