Davos beyond the noise: Four forces shaping the next decade

By Adam Tinworth

How the World Economic Forum’s 2026 Annual Meeting pointed beyond personalities to the structural pressures defining the future.

From Vegas to the Alps: what January innovation conferences reveal about processing transformation

By Martin Recke

CES, then DLD, then Davos. Products, reflection, policy. The sequence reveals more than the individual events.

CES 2026: When AI hit the infrastructure wall

By Martin Recke

The Las Vegas tech showcase revealed that artificial intelligence’s real bottleneck isn’t algorithmic brilliance – it’s the unglamorous physics of power, cooling, and manufacturing capacity.

2025: The year we stopped pretending

By Martin Recke

Everything is ending at once – work, truth, screens, and even certainty itself. But we’re finally mature enough to see endings as thresholds. Here’s what we’ve learnt.

After the website: navigating the agent-first web

By Martin Recke

Agent experience is the next evolution in web design. From brand-to-bot interactions to the agent-first future: what comes after the website?

Agentic AI in marketing: How can CMOs scale strategy without losing brand control?

By Beatriz Cuesta Unkhoff, Kira Wasserthal, Canan Eldemgil

Agentic AI, by its very nature, acts on its own. How can we harness it in a brand safe way – and without harming our future talent pipeline?

The end of digital and the dawn of a new era of creativity

By Adam Tinworth

Threaded throught the talks and workshops of NEXT25 was a vision for humanity’s new role in the age of AI. The winners will be the first to grasp it…

The invisible infrastructure revolution: how AI and markets are quietly winning the energy transition

By Martin Recke

The energy transition is succeeding invisibly. AI infrastructure and market economics are driving the shift to clean energy faster than policy ever could.

The age of multiple endings: when everything that stands begins to fall

By Martin Recke

Are we witnessing the end of modernity? The post-war order, neoliberal globalisation, shared truth, and work are dissolving. We inhabit the interregnum.

Adrian Hon: Exploring the age of immersion

By Adam Tinworth

Suddenly immersive experiences are everywhere. Is this a technology phenomenon – or one born of a fundamental human need?

Joe Macleod: Belief, Agency, and Identity at the End of the Digital Experience

By Adam Tinworth

It’s the end. But it’s not been prepared for. What can we learn from better endings?

Humanoid Robots and the Future of Interaction

By Adam Tinworth

Robots that can learn. Robots that can respond to emotion. Robots that can solve labour force gaps. Are we looking at a robotic future?

David Mattin: This is the end… and a beginning

By Adam Tinworth

What’s left for humans when AI can do most of our work? David Mattin provided some answers at NEXT25.

Urban space: the new culture design frontier

By Adam Tinworth

AI has wrenched our attention back to the devices in our hands. But let’s not forget the need to live in physical spaces that meet today’s needs.

Delaying the End: How the Longevity Movement is Making Us Rethink Aging

By Joshua Kongmany

Longevity is no longer about tacking on years to our lives; it’s about improving the quality of the years we live. With the help of technology, personalized medicine, and bioscience, consumers are taking charge of their health, and a new era of aging is emerging.

Welcome to a different league of personalisation

By Daniel Gonsior

We’re already living in the Agent age. But we can only make the most of it if we have the courage to let agents AI make decisions for us.

Branded Customer Experience: designing CX for impact

By Isabelle Ette, Jakob Krämer

Branded customer experience can reshape perceptions and foster connections with even today’s wary and sceptical consumers. Here’s how.

Media & AI: exponential change is here

By Adam Tinworth

The media industry has been trapped in digital disruption for two decades. AI is only going to accelerate that change. Buckle up.

Trailblazing Brand Strategy in the Age of GenAI

By Roman Kugler, Petra Seipp

There’s plenty of theory about how AI could enhance brand strategy - but too little empirical evidence. A new report fixes that and provides practical guidelines.