Trends

Defensive design is the future of digital services

By Adam Tinworth

The digital industry needs to stop believing its own hype. It's no longer an industry of scrappy start-ups; it's the underpinning of our economy, and it's under attack.
The hidden opportunity in mass migration

By Adam Tinworth

As our economies re-open post-Covid, climate change means that increased migration is inevitable. Can we win the coming war for talent?
Winning the new war for talent

By Adam Tinworth

Finding and keeping the right talent is getting exponentially harder. Winning that war will involve rethinking the relationship between people and work.
All Life is Here

By David Mattin

Future thinker David Mattin shares his notes towards a revolution in the foresight industry.
Why marketing is no less important than technology

By Martin Recke

While technology is the foundation, marketing is an important success factor. Marketing must be present before product design starts.
A glimpse into our post-pandemic future

By Martin Recke

The post-pandemic era will be shaped by climate change, the digital revolution, and sustainability combined. Old definitions no longer apply.
A guidebook to the next 20 years: what we learned from NEXT21

By Adam Tinworth

We were back in the theatre for NEXT21, but the changes brought by the pandemic were very much in evidence. Our speakers explored where we go from here…
Parag Khanna: Why We Need Migration

By Adam Tinworth

The demographic clock is ticking, and the climate crisis is speeding it up. Countries that embrace smart migration policies will be best placed to weather the storms on the horizon.
Benedict Evans: The Great Unbundling

By Adam Tinworth

You don't understand business any more. The great unbundling has changed everything, and Benedict Evans is here to explain how.
Eliza Filby: building a hybrid workplace for all generations

By Adam Tinworth

The pandemic has changed how we work and live. And it's accelerated generational changes in progress. Here's how to adapt your company to this.
David Mattin: Navigating the Metaverse

By Adam Tinworth

Let's cut through the Metaverse hype: what do humans really want from it, and how can we facilitate that?
Make mine the Metaverse

By Adam Tinworth

The Metaverse may well be the next wave of digital disruption. Act now, and you can avoid a handful of companies becoming its gatekeepers.
Events will return, but differently

By Martin Recke

The event business will change profoundly after the pandemic, when events return from their hiatus. But not all events will survive.
Digital reality and the virtual world

By Martin Recke

Virtual reality is no less real than physical reality. Experience is the key to reality. Oobah Butler explains how VR will shape us, comparing it to a mind-altering drug.
The Reality Filter Bubble

By David Mattin

The next filter bubble won't be on information, but on reality itself. And the implications are far-reaching.
Remote working is here to stay. Here’s the consequences.

By Adam Tinworth

You can't hold back remote working, any more than King Canute could hold back the sea. If you can't beat 'em — join 'em. And make your business better as you do so.
Sustainability is the new digital

By Adam Tinworth

As the digital revolution defined the last 30 years, the climate crisis will define business for the next 30.
Summer reading for digital minds

By Adam Tinworth

Make the most of your summer downtime, by curling up with one of these great books that explore our digital future — and its consequences.
Why software is more exciting than hardware

By Adam Tinworth

Machine learning will do more to transform our world in the next decade than any shiny new gadget will.
Supply chain scarcity: a new reality for every business

By Adam Tinworth

The pandemic and events from the Ever Given to freak weather have exposed weakness in the global supply chain. How should we respond?
Backlash to the office

By Martin Recke

Returning to the office is quickly turning into a backlash and a great culture war, as the office is now an option rather than an obligation.
WHAT’S NEXT: what we learned from season 2

By Adam Tinworth

Over the past months, eight speakers have explored what the next decade will bring. Here's the most important insights for your business.
Assistive Intelligence will shape our future, but we need to think about AI ethics first

By Adam Tinworth

Almost without us noticing, AI is permeating our lives, our businesses and our nations. It would be foolish to ignore it — but equally foolish not to ask some serious questions about the ethics of what we're doing.
It’s time for tech regulation

By Martin Recke

The tech industry enjoyed a quarter-century of regulation honeymoon. It's over now. The attention economy requires a new approach.