Trends

Liveblog: Benedict Evans on three steps to the future

By Adam Tinworth

The digital revolution has left us with a multi-speed economy, with some business charging ahead into Web3, and some businesses still struggling with the cloud. Benedict Evans is our pathfinder to the future…
Liveblog: Trevor McFedries on how DAOs could shape culture and the way we work

By Adam Tinworth

How does a DJ and musician end up creating the future of creativity, and building a new way of running media businesses? By being as interested in the possible as Trevor McFedries is…
Liveblog: James Bridle — a crab computer the size of the world

By Adam Tinworth

Our current model of computing has served us well for a century. But our brains aren't computers - and other intelligent systems might be critical to our futures. James Bridle explains why.
Liveblog: Jessica Berlin on the geopolitical crisis ahead

By Adam Tinworth

We live in the after times. There's war waging in Europe, and we need to rethink how we live to minimise the crisis, and defend the freedoms we've taken for granted, says Jessica Berlin at NEXT22.
AI: the future of creativity?

By Adam Tinworth

AI-generated art and text are exploding in use — and quality. What does this mean for the future of artists and creativity? The NEXT Creative Stage explored this…
Liveblog: Ana Andjelic on how brands are experimenting with Web3

By Adam Tinworth

Could the blockchain change the relationship between brands and consumers, reshape supply and demand — and revolutionise how we think about ownership? Ana thinks so…
Liveblog: David Mattin hugs the system

By Adam Tinworth

Modernity is done. The new tension is between those who think we can transcend human nature - and those who think society will collapse. David Mattin thinks we need a new framework for the next hundred years.
For the next CMO, it’s time to level up

By Martin Recke

Marketing is quickly evolving, and so the CMO needs to hit the next level. The role of a marketeer has never changed faster.
Nathalie Nahai: Persuasive Design and Ethical Business

By Adam Tinworth

The old way of business has no appeal to younger generations. Dark patterns and unethical design are turn-offs to them. It's time to reshape your business around values and purpose.
Natalie Nahai: Customer behavior is changing rapidly

Preferences of customers and employees are more and more often built on identifying not only with products or services but…
Hybrid work and security: embracing a whole new system

By Adam Tinworth

Any company is a complex system, and when you change the operating model of that system, new problems emerge. We’re facing a whole new security risk model.
Alexandra Deschamps-Sonsino: rethinking the internet of things

By Adam Tinworth

The internet of things has been on our radar for nearly two decades — but the digital landscape around it has changed beyond recognition. The NEXT Show explores the missteps — and where it should go next.
Alexandra Deschamps-Sonsino: Smart Technology and its challenges

Smart Technology an it’s challenges – In conversation with Alexandra Deschamps-Sonsino The increasing presence of smart technology connected to the…
The cultural dimension of Web3

By Martin Recke

We will recognise Web3 by its cultural dimension: how it shapes, influences and creates reality and culture.
The new Chinese digital consumers your business needs to target

By Ashley Galina Dudarenok

In a fast-changing world, these are China’s new digital consumers.
How will distributed autonomous organisations reshape our culture?

By Adam Tinworth

Culture is just the operating system of our societies. If you change how we organise using DAOs, you will inevitably change our culture.
Matthias Schrader: singing marketing’s new song

By Adam Tinworth

The Accenture Song brand isn’t just an aesthetic change: it reflects a fundamental shift in how marketing is done. Matthias Schrader explains to David Mattin what it means for you.
Matthias Schrader: The agency model is crumbling – what comes next?

Marketing is fast transforming from a “business function” into an “experience,” driven by data and inter-departmental collaboration. We kick off…
David Mattin: how Web3 is unleashing creativity, and a new quest for status

By Adam Tinworth

We might be creating a new, decentralised version of the internet with blockchain-based technologies, but the same old human needs are driving its evolution. In our final episode of this season of the NEXT show, David Mattin explores a new model of creative communities.
David Mattin: The intersection of status, Web3 and Metaverse

What happens when emerging digital technologies and powerful fundamental human needs collide? Web3 is a powerful emerging technology trend. But…
Analogue is back: hug the experience system

By Adam Tinworth

It’s a brand new world: digital by default, analogue by choice. People are seeking out premium experiences — and want them physically again.
The next iteration of the web

By Martin Recke

It seems clear that we are facing a new iteration of the web, but what exactly the next web will look like is still an open question.
System Shifts: Why we must hug the system

By Adam Tinworth

Pandemic and war have unleashed system shifts that will reshape our lives and businesses. We need to embrace them to survive them.
Systemic changes

By Martin Recke

The changes we face today are systemic, and they are tearing apart the fabric of our late-modernity lives. Time to shift our perception.

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