Creativity

NEXT23 theme: Let’s get physical

By Martin Recke

The digital revolution is entering a new phase. It will lead to a fusion of digital and physical, and a rewrite of how the world works.
Challenges with design systems – In conversation with Alexander Baumgardt

Challenges with design systems – Introducing the Next-Level Design Revolution! Prepare to be amazed as Alexander Baumgardt, the design-centric guru,…
Nick Law: embracing a new age of digital creativity

By Adam Tinworth

Creativity is a core skill to navigate digital change — and yet is too often misunderstood. As Nick Law explains, creativity is deeply rooted in a medium, and great leaders understand that.
Will AI eat software?

By Martin Recke

Software used to be expensive, but thanks to AI, it may soon be cheap. Will software developers lose their jobs?
How to be creative with Nick Law

What is deep simplicity and why do we need it? We discussed this with Nick Law in our latest episode of the NEXT–SHOW.
Yes, here is yet another article on AI

By Oskar Trautmann, Wilhelm Rinke

Sure, you don’t need to read yet another article on AI. But this one might just surprise you…
Kübra Gümüşay about how language shapes us and her current study about real utopias

Tune in and enjoy this journey to the land of language, real utopias and a short story about how to be humble.
Dr Kate Stone: making technology magic and invisible

By Adam Tinworth

What happens when our tech gets so small, and so hidden, that the objects around us become magic? Dr Kate Stone believes that this is a step to reconnecting ourselves with the world.
Creative Science: Bringing art to life with Dr Kate Stone

Self-confessed “creative scientist”, Dr Kate Stone, is Founder and Chief Technology Officer of Novalia. She is passionate about creativity and…
Generative AI: humanity’s creative assistant is here

By Adam Tinworth

Image and text versions of generative AI are now available to most people. How will this technology impact the way we create art and write?
Kübra Gümüşay: Language & Future

Kübra Gümüsay explored the power of language, how it shapes the way we think and perceive the world – and its implication on our culture and political discourse.
Why the link of brand and performance marketing is broken

By Martin Recke

The schism between brand and performance marketing has deep roots in the history of the craft, and it’s a systemic issue.
Trevor McFedries & Monique van Dusseldorp: How DAOs Could Shape Culture and the Way We Work

What will the future of decentralized media look like? Trevor McFedries shares the story of Friends with Benefits, Web3’s premier Social DAO.
James Bridle: A Crab Computer the Size of the World

Biological, non-binary, and relational computing offer a vision of a cybernetic future which learns from the animals, plants and other organisms around us, while contributing to global regeneration.
Nick Law: Deep Simplicity – Designing our Way Out of Complexity

While the internet has created infinite opportunities, it has also created chaos. Solving this complexity crisis is a design problem.
Liveblog: Trevor McFedries on how DAOs could shape culture and the way we work

By Adam Tinworth

How does a DJ and musician end up creating the future of creativity, and building a new way of running media businesses? By being as interested in the possible as Trevor McFedries is…
Liveblog: Kübra Gümüşay on language and the future

By Adam Tinworth

Language is the invisible system that constrains our thoughts and our ideas. Change the language, and you open yourself to new ideas.
Liveblog: James Bridle — a crab computer the size of the world

By Adam Tinworth

Our current model of computing has served us well for a century. But our brains aren't computers - and other intelligent systems might be critical to our futures. James Bridle explains why.
AI: the future of creativity?

By Adam Tinworth

AI-generated art and text are exploding in use — and quality. What does this mean for the future of artists and creativity? The NEXT Creative Stage explored this…
Liveblog: Nick Law on the need for Deep Simplicity in marketing and design

By Adam Tinworth

We're surrounded by complexity, and we crave simplicity. But shallow simplicity satisfies nobody. You need to understand the complexity to deliver products and services with deep simplicity, says Nick Law.
For the next CMO, it’s time to level up

By Martin Recke

Marketing is quickly evolving, and so the CMO needs to hit the next level. The role of a marketeer has never changed faster.
Matthias Schrader: singing marketing’s new song

By Adam Tinworth

The Accenture Song brand isn’t just an aesthetic change: it reflects a fundamental shift in how marketing is done. Matthias Schrader explains to David Mattin what it means for you.
Matthias Schrader: The agency model is crumbling – what comes next?

Marketing is fast transforming from a “business function” into an “experience,” driven by data and inter-departmental collaboration. We kick off…