• Conference
    • All about NEXT25
    • Agenda
    • Speakers
    • Partner
  • Insights
  • Videos
  • Press
  • About NEXT

Subscribe to our newsletter

  • Facebook
  • Instagram
  • LinkedIn
  • Medium
  • YouTube

NEXT

Shift your perspective
on digital business.

NEWSLETTER

Creativity

  • All
  • AI
  • Automation
  • Blog
  • Commerce
  • Creativity
  • Data
  • Future
  • Innovation
  • Leadership
  • Management
  • Media
  • Metaverse
  • Purpose
  • Sustainability
  • Trends
  • David Mattin – Opening Keynote | And the Beginning

    Join our keynoter in residence, David Mattin, as he opened the NEXT Conference with a thought-provoking keynote on how AI…

  • In Conversation with Ndidi Oteh

    By Adam Tinworth

    The new CEO of Accenture Song charts her course to the future of brands and business

  • Endings as thresholds: NEXT25’s search for what comes after

    By Martin Recke

    NEXT25 reimagined endings – from AI and creativity to screens and agency – and found new possibilities in our shifting digital world.

  • The End of Creativity

    By Adam Tinworth

    With AI now capable of creating full outputs, what’s left for humans to add to the system?

  • Adrian Hon: Exploring the age of immersion

    By Adam Tinworth

    Suddenly immersive experiences are everywhere. Is this a technology phenomenon – or one born of a fundamental human need?

  • Hannah Critchlow: Consciousness and our evolving relationship with AI

    By Adam Tinworth

    What makes the human brain special in the AI era? The answer lies in the way it changes when we start working in groups…

  • David Mattin: This is the end… and a beginning

    By Adam Tinworth

    What’s left for humans when AI can do most of our work? David Mattin provided some answers at NEXT25.

  • Why creatives are the new weavers

    By Adam Tinworth

    The creative industries are feeling the shock of digital disruption like never before. Change is inevitable – so where do human creatives go next?

  • “Digital art is the ultimate bridge builder”

    By Martin Recke

    Lars Hinrichs unveils his vision for the UBS Digital Art Museum in Hamburg, sharing how digital art became his passion.

  • Future Skills with GenAI: Why the Most Human Leaders Will Win 

    By Kira Wasserthal, Nils Ehlert

    Humanity is at a crossroads. AI is here, and is in our offices, schools and homes. How do we use it — without losing our own skills?

  • Games: the huge cultural catalyst we’re all downplaying

    By Adam Tinworth

    Even as talk of “gamification” has faded, games have become a defining force in culture. Why are we still treating them as child's play?

  • Embracing Uncertainty: Leadership, Creativity, and Energy at NEXT24’s Finale

    Explore how leaders can navigate uncertainty and transform it into creative energy for management, blending business insights with the artistry of dance to demonstrate the importance of adaptability, trust, and flexibility in leadership.

  • Snap Back to Reality: Timmy Ghiurãu on XR’s Power to Transform the Automotive World

    Explore how Extended Reality (XR) is reshaping the automotive industry, from design and engineering to safety, sustainability, and everyday operations.

  • NEXT24: energising the future with AI as… plumbing?

    By Adam Tinworth

    We’re thinking too small and too pessimistically about AI. It’s our next level of digital infrastructure and the NEXT24 speakers gave us a glimpse of the creativity that could unleash.

  • How to move through uncertainty

    By Adam Tinworth

    The final session of NEXT24 on the main stage helped us process what we’ve learned — and put new energy in our management style.

  • About energy

    By Wilhelm Rinke

    This is an invitation to speculate about the future.

  • Timmy Ghiurãu: new technology, new energy, new futures

    By Adam Tinworth

    How do you incorparate emerging technlogy into your business? By rethinking the very narratives of the job your products are doing, says Volvo’s Timmy Ghiurãu.

  • The philosophy of tech

    By Martin Recke

    Some of the burning questions about tech, AI or robotics are actually questions of philosophy. What is our true goal here?

  • AI as new media

    By Martin Recke

    Generative AI will create new media forms where artists and creative technologists are both at the forefront and at risk of being put out of business.

  • Rethinking creativity

    By Martin Recke

    What’s the difference between human and machine creativity? Answering this questions leads to a rethinking of the concept.

  • For innovation, break the pattern

    By Adam Tinworth

    Patterned behaviour is the enemy of innovation. To put new energy into your business, break the pattern, and let the creativity free.

  • Why new energy is key to innovation

    By Martin Recke

    Today, a lot of energy is lost in complexity. New energy in all forms – physical, mental and creative – is the key to innovation.

  • Wanted: New Energy for everything

    By Adam Tinworth

    The productivity crisis. The climate crisis. The permacrisis. We face many challenges as a society — and we badly need to find new energy to find solutions.

  • prev
  • 1
  • 2
  • 3
  • 4
  • next
  • Meet the Team
  • Become a NEXT Partner
  • Press
  • Privacy Policy
  • Imprint
Follow us
  • Facebook
  • Instagram
  • LinkedIn
  • Medium
  • YouTube
Hosts
  • Accenture Song
  • Faktor 3