Creativity Filter Filter by All Automation Blog Creativity Data E-Commerce Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends Videos close Deborah Papiernik: how Ubisoft’s digital worlds grew beyond gaming By Adam Tinworth For companies like Ubisoft, the Metaverse has existed for 20 years. Deborah Papernik explains how digital worlds are more than just play in our latest episode of the NEXT show. John Schoolcraft: why creativity beats marketing By Adam Tinworth In the latest episode of our online show, the Oatly creative head explains why he rejects the marketing label, dismisses the client/agency relationship and breaks the Super Bowl ad rules — all in the name of creativity. Events will return, but differently By Martin Recke The event business will change profoundly after the pandemic, when events return from their hiatus. But not all events will survive. Three key characteristics of the 21st-century CMO By Martin Recke In the 21st century, the CMO role changes completely. Meet the new marketeer, who will resemble Leonardo da Vinci, the Renaissance genius. Blending physical and digital experiences creatively By Adam Tinworth As we emerge from the pandemic, hybrid events are going to be part of theatre, conferences, meetings and even worship. Time to get creative. Creativity needs digital to know its place By Adam Tinworth This may be heresy, but digital does not make everything better. Unleashing corporate creativity depends on using digital tools where they truly add value. Reducing complexity is an act of creativity By Martin Recke Solving complex problems with creativity means creating order from chaos by stripping away what's not important, with a human-centric approach.