Leadership

How can marketers end greenwashing and embrace the blue economy?

By Adam Tinworth

Solving the climate crisis requires action on multiple front. Can marketers use their skills to unlock the change we need? A NEXT23 deep dive explored this issue…
Why biology is the secret to thriving in a permacrisis

By Adam Tinworth

Human beings are biological systems — but not self-contained ones. And we evolved for a very different way of life. Truly understanding that will be critical to the next decade.
How to be creative with Nick Law

What is deep simplicity and why do we need it? We discussed this with Nick Law in our latest episode of the NEXT–SHOW.
We need to completely reimagine work

By Martin Recke

The pressure to act is rising. Now is the time to reimagine the work and office world, and create a plan that works for all.
Kübra Gümüşay: Language & Future

Kübra Gümüsay explored the power of language, how it shapes the way we think and perceive the world – and its implication on our culture and political discourse.
The NEXT Level CMO is a multi-skilled team player

By Adam Tinworth

If you want to get your marketing career to the next level, you need to master conflicting skill sets — and build a team that can support you.
Andreas-Christoph Hofmann: The future CMO

By NEXT Conference

The automotive industry will see tremendous change in the next few years. Hyundai’s Andreas-Christoph Hofmann explains what this means for the CMO.
Pa Sinyan: How Strengths-Based Leadership Drives Creativity, Performance & Wellbeing

We are living through a profound transformation of the world of work. Work might be the most broken system there is. It’s making people miserable.
NEXT Level CMO

If you want to get your marketing career to the next level, you need to master conflicting skill sets — and build a team that can support you.
Nick Law: Deep Simplicity – Designing our Way Out of Complexity

While the internet has created infinite opportunities, it has also created chaos. Solving this complexity crisis is a design problem.
Francesca Bria: How Data May Help Cities to Become More Democratic and Sustainable

The Covid-19 crisis has accentuated some of the most pressing urban challenges. What role can technological humanism play here?
Liveblog: Francesca Bria on How Data May Help Cities to Become More Democratic and Sustainable

By Adam Tinworth

We need to rework our urban systems if we are to survive the climate crisis. And, as Francesca Bria explains, ethical use of data could be our greatest weapon…
Liveblog: Nick Law on the need for Deep Simplicity in marketing and design

By Adam Tinworth

We're surrounded by complexity, and we crave simplicity. But shallow simplicity satisfies nobody. You need to understand the complexity to deliver products and services with deep simplicity, says Nick Law.
Pa Sinyan: The Future of Hybrid Work

Gallup’s Pa Sinyan discusses why many post-pandemic managers are being misunderstood. Pa Sinyan is a managing partner at Gallup, the…
Matthias Schrader: singing marketing’s new song

By Adam Tinworth

The Accenture Song brand isn’t just an aesthetic change: it reflects a fundamental shift in how marketing is done. Matthias Schrader explains to David Mattin what it means for you.
Matthias Schrader: The agency model is crumbling – what comes next?

Marketing is fast transforming from a “business function” into an “experience,” driven by data and inter-departmental collaboration. We kick off…
Another systemic shock

By Martin Recke

We can't go back to normalcy. Two years into a global pandemic, the war in Ukraine is another systemic shock with massive consequences.
John Schoolcraft: Make Rules, Break Rules

What happens when you remove the marketing department and put a bunch of creatives at the center of a company?
Christopher Böhnke: weaving Fjord Trends 2022

By Adam Tinworth

We’re creating a new fabric for our lives, post-pandemic. Fjord’s Christopher Böhnke explains the five threads that will make up the next phase of our lives.
Chris Böhnke: FJORD Trends Report 2022

Why should marketers care about the Fjord Trends? In the first episode of our new NEXT Show Season,…
2022: the year of rethinking the workplace — and work itself

By Adam Tinworth

After two years of enforced remote work, the office is changed for good. 2022 has to be the year that we start figuring out how.
A systemic crisis?

By Martin Recke

Systems have the ability to evolve, and they do so to survive. Applying linear measures to a nonlinear crisis leads to a systemic crisis. Here's what that means for our future.
Why marketing is no less important than technology

By Martin Recke

While technology is the foundation, marketing is an important success factor. Marketing must be present before product design starts.