Leadership Filter Filter by All Automation Blog Creativity Data E-Commerce Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends Videos close The NEXT Level CMO is a multi-skilled team player By Adam Tinworth If you want to get your marketing career to the next level, you need to master conflicting skill sets — and build a team that can support you. Andreas-Christoph Hofmann: The future CMO By NEXT Conference The automotive industry will see tremendous change in the next few years. Hyundai’s Andreas-Christoph Hofmann explains what this means for the CMO. Pa Sinyan: How Strengths-Based Leadership Drives Creativity, Performance & Wellbeing We are living through a profound transformation of the world of work. Work might be the most broken system there is. It’s making people miserable. NEXT Level CMO If you want to get your marketing career to the next level, you need to master conflicting skill sets — and build a team that can support you. Nick Law: Deep Simplicity – Designing our Way Out of Complexity While the internet has created infinite opportunities, it has also created chaos. Solving this complexity crisis is a design problem. Francesca Bria: How Data May Help Cities to Become More Democratic and Sustainable The Covid-19 crisis has accentuated some of the most pressing urban challenges. What role can technological humanism play here? Liveblog: Francesca Bria on How Data May Help Cities to Become More Democratic and Sustainable By Adam Tinworth We need to rework our urban systems if we are to survive the climate crisis. And, as Francesca Bria explains, ethical use of data could be our greatest weapon… Liveblog: Nick Law on the need for Deep Simplicity in marketing and design By Adam Tinworth We're surrounded by complexity, and we crave simplicity. But shallow simplicity satisfies nobody. You need to understand the complexity to deliver products and services with deep simplicity, says Nick Law. Pa Sinyan: The Future of Hybrid Work Gallup’s Pa Sinyan discusses why many post-pandemic managers are being misunderstood. Pa Sinyan is a managing partner at Gallup, the… Matthias Schrader: singing marketing’s new song By Adam Tinworth The Accenture Song brand isn’t just an aesthetic change: it reflects a fundamental shift in how marketing is done. Matthias Schrader explains to David Mattin what it means for you. Matthias Schrader: The agency model is crumbling – what comes next? Marketing is fast transforming from a “business function” into an “experience,” driven by data and inter-departmental collaboration. We kick off… Another systemic shock By Martin Recke We can't go back to normalcy. Two years into a global pandemic, the war in Ukraine is another systemic shock with massive consequences. Christopher Böhnke: weaving Fjord Trends 2022 By Adam Tinworth We’re creating a new fabric for our lives, post-pandemic. Fjord’s Christopher Böhnke explains the five threads that will make up the next phase of our lives. Chris Böhnke: FJORD Trends Report 2022 Why should marketers care about the Fjord Trends? In the first episode of our new NEXT Show Season,… 2022: the year of rethinking the workplace — and work itself By Adam Tinworth After two years of enforced remote work, the office is changed for good. 2022 has to be the year that we start figuring out how. A systemic crisis? By Martin Recke Systems have the ability to evolve, and they do so to survive. Applying linear measures to a nonlinear crisis leads to a systemic crisis. Here's what that means for our future. Why marketing is no less important than technology By Martin Recke While technology is the foundation, marketing is an important success factor. Marketing must be present before product design starts. Eliza Filby: building a hybrid workplace for all generations By Adam Tinworth The pandemic has changed how we work and live. And it's accelerated generational changes in progress. Here's how to adapt your company to this. Why every company needs a trickster By Adam Tinworth A singular corporate vision is good. Group-think is bad. Businesses need to embrace the tricksters within to help challenge and refine what they offer. Three key characteristics of the 21st-century CMO By Martin Recke In the 21st century, the CMO role changes completely. Meet the new marketeer, who will resemble Leonardo da Vinci, the Renaissance genius. The rise of leadership and the demise of management By Martin Recke The digital revolution sparks change, demands more leadership and less management, and enables a shift to focus on the human being. The humanist CMO By Martin Recke Leonardo da Vinci, the Renaissance artist, scientist, engineer and creative genius, is a role model for the humanist CMO we need today. Why ambiguity is constantly high By Martin Recke Digital technology – which has no inherent ambiguity – has driven overall ambiguity levels to new heights. How could that happen? prev 1 2 next
