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Composable or Commoditised: Why Agentic AI Commerce Demands MACH Foundations

By Jasmin Guthmann

If you're going to make the most of Agentic AI, you need to let it free. And that means getting to grips with MACH and MCP…
This is the end. Of work?

By Martin Recke

Some people are afraid that AI will put an end to work, while others hope that it will. However, this is highly unlikely.
Media & AI: exponential change is here

By Adam Tinworth

The media industry has been trapped in digital disruption for two decades. AI is only going to accelerate that change. Buckle up.
The magic of AI in healthcare

By Martin Recke

AI won’t replace human healthcare professionals, but it is well-equipped to augment their work, improving efficiency and accuracy.
Trailblazing Brand Strategy in the Age of GenAI

By Roman Kugler, Petra Seipp

There’s plenty of theory about how AI could enhance brand strategy - but too little empirical evidence. A new report fixes that and provides practical guidelines.
Future Skills with GenAI: Why the Most Human Leaders Will Win

By Kira Wasserthal, Nils Ehlert

Humanity is at a crossroads. AI is here, and is in our offices, schools and homes. How do we use it — without losing our own skills?
Navigating the Future: 5 Key Trends Shaping Digital and Human Experience

By Isabelle Ette, Isabelle Schnellbügel, Christopher Böhnke

With the world feeling ever more complex and chaotic, it's critical to stay focused on the underlying trends driven by consumers themselves – if you want to thrive in the storm
This is the end. Embrace it.

By Adam Tinworth

It’s a fundamental truth of life – of existence – that things end. But those who are prepared for that can take advantage of what comes next.
The time regimes they are a-changin’

By Martin Recke

Time has collapsed into the tyranny of the moment. There is no time for anything. We barely understand what’s happening.
Guessing Machines, Not Fact Engines: Why AI Isn’t What ‘Star Trek’ Promised

By Adam Tinworth

While Star Trek gave us the illusion of talking computers that provide accurate answers, today’s LLMs are guessing machines that generate responses based on probability rather than factual accuracy. Understanding this distinction is crucial.
Is AI the new digital?

By Martin Recke

Generative AI, or general intelligence, is a paradigm shift that will fundamentally restructure the inner workings of digital computing. A new round of IT growth is likely to emerge.
2024’s most energising insights from our digital futures

By Adam Tinworth

We published dozens of insights into future trends in 2024. Which ones caught your imagination? It’s all about AI, politics, and the merger of physical and digital…
CES 2025: less automotive, more AI

By Roland Mayr

AI was clearly the dominant theme at CES 2025. Products become smarter, and humanoid robots are a thing now.
The work crisis

By Martin Recke

Work is a huge part of our lives and societies, but it is in a deep, fundamental crisis. The reasons are manifold and erode the dignity of work. It’s time to act.
Fake it till you make it?

By Martin Recke

Generative AI has ushered in a new era of fake content that makes people shy away from interaction due to a lack of trust.
Exploring Brain-Computer Interfaces: Maryam Alimardani at NEXT24

Explore the transformative potential of brain-computer interfaces (BCIs), highlighting how AI is enabling thought-controlled devices to enhance mobility, revolutionise education, gaming, and sports, while addressing ethical challenges and individual differences.
The Future of Intelligence: Andy Kitchen on Embodied AI

Explore the groundbreaking concept of Embodied AI, where neural tissue grown on electrodes learns and adapts like living organisms, offering transformative potential for personalised medicine, drug discovery, and a deeper understanding of cognition.
Reflections on Inclusive AI: Payal Arora at NEXT24

Explore the transformative potential of inclusive AI in the Global South, highlighting initiatives like IndiaStack that empower local entrepreneurs and drive digital inclusion for a more optimistic and innovative future.
Exploring Physical AI with Dr Ivan Poupyrev

Explore Dr Ivan Poupyrev's visionary concept of Physical AI, unveiled at NEXT24, where AI harnesses real-world sensor data to revolutionise industries and transform our interaction with the physical world.
NEXT24: energising the future with AI as… plumbing?

By Adam Tinworth

We’re thinking too small and too pessimistically about AI. It’s our next level of digital infrastructure and the NEXT24 speakers gave us a glimpse of the creativity that could unleash.
The rise of information networks

By Martin Recke

A recap of NEXT24 through the lens of networks and their rise, from computers to the brain, from democracy to energy.
Exploring the frontier of new interfaces

By Adam Tinworth

Where is AI going next? How far and fast with biocomputing develop? And what will the next wave of interfaces look like? A panel discussion from NEXT24.
Reimagining Creativity: How AI challenges and inspires creative minds

By Adam Tinworth

Is AI the doom of human creativity, or the spur for a whole new wave of art? A panel discussion at NEXT24 explores the potential.

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