CES 2026: When AI hit the infrastructure wall

By Martin Recke

The Las Vegas tech showcase revealed that artificial intelligence’s real bottleneck isn’t algorithmic brilliance – it’s the unglamorous physics of power, cooling, and manufacturing capacity.

Creative AI Agents: Will your brand stay distinct or disappear in the noise?

By Kira Wasserthal, Canan Eldemgil, Beatriz Cuesta Unkhoff

How do you harness AI without losing brand distinctiveness and voice? Make sure the human stays a big part of the creative equation…

2025: The year we stopped pretending

By Martin Recke

Everything is ending at once – work, truth, screens, and even certainty itself. But we’re finally mature enough to see endings as thresholds. Here’s what we’ve learnt.

After the website: navigating the agent-first web

By Martin Recke

Agent experience is the next evolution in web design. From brand-to-bot interactions to the agent-first future: what comes after the website?

Agentic AI in marketing: How can CMOs scale strategy without losing brand control?

By Beatriz Cuesta Unkhoff, Kira Wasserthal, Canan Eldemgil

Agentic AI, by its very nature, acts on its own. How can we harness it in a brand safe way – and without harming our future talent pipeline?

The end of digital and the dawn of a new era of creativity

By Adam Tinworth

Threaded throught the talks and workshops of NEXT25 was a vision for humanity’s new role in the age of AI. The winners will be the first to grasp it…

The invisible infrastructure revolution: how AI and markets are quietly winning the energy transition

By Martin Recke

The energy transition is succeeding invisibly. AI infrastructure and market economics are driving the shift to clean energy faster than policy ever could.

The age of multiple endings: when everything that stands begins to fall

By Martin Recke

Are we witnessing the end of modernity? The post-war order, neoliberal globalisation, shared truth, and work are dissolving. We inhabit the interregnum.

What comes after the website?

By Adam Tinworth

Will AI be the final nail in the coffin of websites? If so, what branded experiences will replace it?

In Conversation with Ndidi Oteh

By Adam Tinworth

The new CEO of Accenture Song charts her course to the future of brands and business

AI is making ageing optional

By Martin Recke

How AI and longevity science are revolutionising healthcare – from reversing ageing to 80% reductions in death rates. The future is now.

Endings as thresholds: NEXT25’s search for what comes after

By Martin Recke

NEXT25 reimagined endings – from AI and creativity to screens and agency – and found new possibilities in our shifting digital world.

The End of Creativity

By Adam Tinworth

With AI now capable of creating full outputs, what’s left for humans to add to the system?

End of the Screen: Exploring New Interfaces

By Adam Tinworth

What happens when our digital interfaces move into our glasses – or our clothes? A panel discussion at NEXT 25 sought to explore just that.

Humanoid Robots and the Future of Interaction

By Adam Tinworth

Robots that can learn. Robots that can respond to emotion. Robots that can solve labour force gaps. Are we looking at a robotic future?

Hannah Critchlow: Consciousness and our evolving relationship with AI

By Adam Tinworth

What makes the human brain special in the AI era? The answer lies in the way it changes when we start working in groups…