Which world are we building?

By Martin Recke

AI is completing a long-running conversion of human agency into automated execution. Which world are we building, and for whom?

When the agent acts: agentic AI and the commercial logic that follows

By Martin Recke

When agentic AI mediates commerce, business models change fundamentally. Here’s what that shift means for competitive advantage.

Keeping the human in the machine: navigating towards the post-AI future

By Adam Tinworth

AI is here, and can't be uninvented. But the way it impacts society isn't pre-ordained. It's up to us.

We were wrong about blockchain. We’re making the same mistake with AI.

By Martin Recke

The blockchain hype cycle ran from 2016 to 2022. We covered it, then stopped. Revisiting that arc reveals a pattern now repeating with AI.

What is post-AI?

By Adam Tinworth

And what will the post-AI world look like?

We can’t predict our AI future, we can only live it

By Adam Tinworth

We’re hitting peak prediction in the AI hype cycle. But are predictions what we really need?

When AI learns to think in three dimensions: world models, robotics, and the physics problem

By Martin Recke

World models could revolutionise robotics by teaching AI physics. But data bottlenecks and infrastructure limits delay real-world deployment.

AI’s best infrastructure bet

By Martin Recke

While Microsoft’s CEO warns of an AI bubble, the real infrastructure bet is clear: renewables capture half of data center growth. Nuclear lags years behind.

Davos beyond the noise: Four forces shaping the next decade

By Adam Tinworth

How the World Economic Forum’s 2026 Annual Meeting pointed beyond personalities to the structural pressures defining the future.

CES 2026: When AI hit the infrastructure wall

By Martin Recke

The Las Vegas tech showcase revealed that artificial intelligence’s real bottleneck isn’t algorithmic brilliance – it’s the unglamorous physics of power, cooling, and manufacturing capacity.

Creative AI Agents: Will your brand stay distinct or disappear in the noise?

By Kira Wasserthal, Canan Eldemgil, Beatriz Cuesta Unkhoff

How do you harness AI without losing brand distinctiveness and voice? Make sure the human stays a big part of the creative equation…

2025: The year we stopped pretending

By Martin Recke

Everything is ending at once – work, truth, screens, and even certainty itself. But we’re finally mature enough to see endings as thresholds. Here’s what we’ve learnt.

After the website: navigating the agent-first web

By Martin Recke

Agent experience is the next evolution in web design. From brand-to-bot interactions to the agent-first future: what comes after the website?

Agentic AI in marketing: How can CMOs scale strategy without losing brand control?

By Beatriz Cuesta Unkhoff, Kira Wasserthal, Canan Eldemgil

Agentic AI, by its very nature, acts on its own. How can we harness it in a brand safe way – and without harming our future talent pipeline?

The end of digital and the dawn of a new era of creativity

By Adam Tinworth

Threaded throught the talks and workshops of NEXT25 was a vision for humanity’s new role in the age of AI. The winners will be the first to grasp it…

The invisible infrastructure revolution: how AI and markets are quietly winning the energy transition

By Martin Recke

The energy transition is succeeding invisibly. AI infrastructure and market economics are driving the shift to clean energy faster than policy ever could.

The age of multiple endings: when everything that stands begins to fall

By Martin Recke

Are we witnessing the end of modernity? The post-war order, neoliberal globalisation, shared truth, and work are dissolving. We inhabit the interregnum.