Commerce Filter Filter by All AI Automation Blog Commerce Creativity Data Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends close Fake it till you make it? By Martin Recke Generative AI has ushered in a new era of fake content that makes people shy away from interaction due to a lack of trust. AI needs new energy — and lots of it By Adam Tinworth AI is seriously energy hungry. Our new technology needs new energy — without making the climate crisis worse. What are the solutions? Love and money: marketing through a downturn By Adam Tinworth The relationship between brands a consumer has been pitched as one of care and passion. But when an economic downturn bites, consumers find themselves asking “where’s the love?” Retail feels the heat of change By Martin Recke Why does retail feel the heat of change? Because it’s right in the middle of it. Still, change takes time. Thus, your timing is important. Benedict Evans: Three Steps to the Future The most exciting themes in technology today are transformative visions for 2025 or 2030: crypto, web3, VR, metaverse… and then everything else. Ana Andjelic: How Brands are Experimenting with Web3 Could the blockchain change the relationship between brands and consumers, reshape supply and demand — and revolutionise how we think about ownership? Liveblog: Benedict Evans on three steps to the future By Adam Tinworth The digital revolution has left us with a multi-speed economy, with some business charging ahead into Web3, and some businesses still struggling with the cloud. Benedict Evans is our pathfinder to the future… Liveblog: Ana Andjelic on how brands are experimenting with Web3 By Adam Tinworth Could the blockchain change the relationship between brands and consumers, reshape supply and demand — and revolutionise how we think about ownership? Ana thinks so… The e-commerce winter is coming – or is it? By Martin Recke The growth of e-commerce may have fallen back to the long-term trend, but it would be an exaggeration to call this slowdown winter. The new Chinese digital consumers your business needs to target By Ashley Galina Dudarenok In a fast-changing world, these are China’s new digital consumers. Trends for 2022: Crypto, Web3, VR, and the Metaverse By Matthias Schrader What are the macro and strategic trends in the tech industry? Matthias Schrader shares his thoughts about Benedict Evans' annual presentation. Amazon, the pioneer of horizontal and vertical integration By Martin Recke Amazon has pioneered a dual strategy of both horizontal and vertical integration. The next Amazon will need a different approach. Benedict Evans: The Great Unbundling By Adam Tinworth You don't understand business any more. The great unbundling has changed everything, and Benedict Evans is here to explain how. Timandra Harkness: Our Personalised Century By Adam Tinworth The 20th Century set the stage for the personalised century we're living in. But can we keep the person at the heart of personalisation? The age of personalisation has arrived By Martin Recke Everything comes at a price. The price of liberation can be atomisation and isolation. Welcome to the age of personalisation. The hybrid world of commerce By Martin Recke Commerce is now inherently hybridised between physical and digital. The most interesting questions become those of logistics and experience. The digital retail revolution is speeding up By Martin Recke Digital retail is going to be the dominant model very soon, and direct-to-consumer (DTC) is booming. It's a perfect storm for CPG companies. The promises of automation By Martin Recke Robots, artificial intelligence and machine learning are coming, and they are coming for our jobs. But automation is a great promise as well. The dual strategy of horizontal and vertical integration By Martin Recke The internet has propelled both horizontal and vertical integration on a global scale, driven by customer experience. The Great Restructuring By Martin Recke The pandemic has led to a great restructuring that will affect all aspects of our personal and collective lives. Welcome to the Roarin' Twenties. Hockey-stick moments By Martin Recke Trends that really change the world often follow a common pattern: the hockey-stick graph. Let's look at a few of them. Economic shifts will be exponential By Martin Recke Gradually, and then suddenly, we'll see massive, exponential economic shifts over the next few years. (New) Normality won't return until 2024. How work from home is changing everything By Martin Recke With the office no longer the default place of work, everything changes. The effects of work from home on commuting, living, real estate, work itself and the office can be tremendous.