Innovation

No future, or the permacrisis

By Martin Recke

Is there a future in times of permacrisis? Future progress depends on what we do today. People have always found ways to adapt.
How long and how deep will tech winter be?

By Martin Recke

Tech winter is here. It could be a minor blip or a deep shock, taking years to recover. Where is the fuel for the next tech boom?
Quantum computing: what CMOs need to know

By Adam Tinworth

Quantum computing excels at simulating complex systems. It’s exactly the technology we need to handle the complex systemic problems our companies are facing. Here’s why.
The NEXT Level CMO is a multi-skilled team player

By Adam Tinworth

If you want to get your marketing career to the next level, you need to master conflicting skill sets — and build a team that can support you.
Six ways we can improve the future

By Adam Tinworth

Despite the bleak undercurrents of NEXT22, there were plenty of clear signposts towards a better life for all of us. Time to act on them.
Benedict Evans: Three Steps to the Future

The most exciting themes in technology today are transformative visions for 2025 or 2030: crypto, web3, VR, metaverse… and then everything else.
Loretta Tioiela: TechBio – The Coming Age of Life that We Can Engineer

Biology is a code. Loretta Tioiela believes that the future will be shaped by the convergence of life science and computing technologies.
An Expert Conversation on War and Peace

Shifting geopolitical relationships, latest technologies and global events mean we need a new form of defence.
James Bridle: A Crab Computer the Size of the World

Biological, non-binary, and relational computing offer a vision of a cybernetic future which learns from the animals, plants and other organisms around us, while contributing to global regeneration.
War’s digital future is here

By Adam Tinworth

There is war in Europe. The battle for Ukraine highlights an unpleasant truth: our way of life needs protecting, and everybody in the digital world needs to play their part.
Liveblog: Benedict Evans on three steps to the future

By Adam Tinworth

The digital revolution has left us with a multi-speed economy, with some business charging ahead into Web3, and some businesses still struggling with the cloud. Benedict Evans is our pathfinder to the future…
Liveblog: Loretta Tioiela on bioengineering

By Adam Tinworth

The price of DNA sequencing has dropped dramatically, as our ability to synthesise it has grown. The new field of tech bio is booming as a result, as Loretta told NEXT22.
Liveblog: James Bridle — a crab computer the size of the world

By Adam Tinworth

Our current model of computing has served us well for a century. But our brains aren't computers - and other intelligent systems might be critical to our futures. James Bridle explains why.
From user-centricity to life-centricity

By Martin Recke

Our industry is on the move from user-centricity and consumer-centricity to life-centricity. But what does it mean?
Alexandra Deschamps-Sonsino: rethinking the internet of things

By Adam Tinworth

The internet of things has been on our radar for nearly two decades — but the digital landscape around it has changed beyond recognition. The NEXT Show explores the missteps — and where it should go next.
Alexandra Deschamps-Sonsino: Smart Technology and its challenges

Smart Technology an it’s challenges – In conversation with Alexandra Deschamps-Sonsino The increasing presence of smart technology connected to the…
James Bridle: rethinking artificial intelligence on natural lines

By Adam Tinworth

Artist and writer James Bridle argues that by sticking to human models of intelligence, we're limiting AI's potential.
James Bridle: “Ways of Being”

How is AI changing the way we interact with other forms of intelligence? James Bridle is an artist, writer, and…
Ashley Galina Dudarenok: why China is leading the way to a digital society

By Adam Tinworth

Driven by a decades-long vision, and widespread consumer trust of digital tools, China is showing the world what a digital society could be.
Ashley Galina Dudarenok: What marketers can learn from China?

China has the world’s largest eCommerce market, the highest digital marketing spend, the most influencers, the most-used short video apps…
Ana Andjelic: What Web3 means for brands

By Adam Tinworth

Web3 is about more than NFTs and crypto, says marketing leader Ana Andjelic. It offers brands the chance to monetise their archives, and rethink their partner relationships.
Ana Andjelic: Web3 – What Does It Mean for Brands?

To truly understand the potential of Web3, you need to understand the approaches needed to deliver brand value.
The Web3 playbook for brands

By Ana Andjelic

To truly understand the potential of Web3, you need to understand the approaches needed to deliver brand value. Here’s the playbook you need.

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