Innovation Filter Filter by All Automation Blog Creativity Data E-Commerce Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends Videos close Why marketing is no less important than technology By Martin Recke While technology is the foundation, marketing is an important success factor. Marketing must be present before product design starts. A guidebook to the next 20 years: what we learned from NEXT21 By Adam Tinworth We were back in the theatre for NEXT21, but the changes brought by the pandemic were very much in evidence. Our speakers explored where we go from here… Timandra Harkness: Our Personalised Century By Adam Tinworth The 20th Century set the stage for the personalised century we're living in. But can we keep the person at the heart of personalisation? WHAT’S NEXT: what we learned from season 2 By Adam Tinworth Over the past months, eight speakers have explored what the next decade will bring. Here's the most important insights for your business. When biology gets digital By Martin Recke The biotech revolution and synthetic biology are fueled by digital technology. Is software eating the biological world? The problem of value and values By Martin Recke Economic and business value is often at odds with human and societal values. The digital revolution has shifted this problem to a new level. The rise of leadership and the demise of management By Martin Recke The digital revolution sparks change, demands more leadership and less management, and enables a shift to focus on the human being. The digital healthcare revolution in the making By Martin Recke Investments in digital healthcare start-ups are exploding. The market is nascent, but the pace of change is fast. The case for growth vs. sustainability By Martin Recke Growth and sustainability certainly are conflicting priorities, but are they mutually exclusive? Or is there such a thing as sustainable growth? The promises of automation By Martin Recke Robots, artificial intelligence and machine learning are coming, and they are coming for our jobs. But automation is a great promise as well. Exponential threats need exponential antidotes By Martin Recke Turning exponential threats into manageable challenges is hard, but it can be done. The learning curve comes to the rescue. Key challenges for the CMO By Martin Recke Digitising marketing operations, shifting from campaigns to products, and developing an agile mindset are the key challenges for the CMO. The Great Restructuring By Martin Recke The pandemic has led to a great restructuring that will affect all aspects of our personal and collective lives. Welcome to the Roarin' Twenties. Welcome to the future By Martin Recke In many ways, 2020 has propelled us a decade ahead. As we enter the new year, let's reflect what this means. Purpose is the new brand By Martin Recke What has been the role of the brand in 20th-century consumer markets is now the role of the purpose: the north star for both customers and companies. The purpose of innovation By Martin Recke Where there is danger, the rescuing also grows. We hope for innovation, and this hope is poised to be fulfilled. It's the purpose of innovation. Why we need a Great Redesign By Martin Recke There's no way back to the old normal. That's why we need to design our futures. Learn more in our new book: “The Great Redesign”. Revisiting The Great Reset By Martin Recke Did we waste a whole decade? This sobering thought comes to mind after revisiting Richard Florida's 2010 book “The Great Reset”. Did innovation (and productivity growth) really slow down? By Martin Recke We live in a time of accelerating innovation, don't we? So why is it that economists can't measure it? Quite the opposite – productivity growth has been slow for decades. The Energy Revolution By Martin Recke Digital technology can play an important role in the energy revolution. The basic ideas and concepts have been around for decades. Globalisation and the coronavirus crisis By Martin Recke How a virus might change globalisation profoundly. Remote work will get a huge boost from the current crisis. Systems and systemic challenges By Martin Recke Systems theory allows us to view digital products, or climate change, from a higher altitude. The difference of system and environment is crucial. Complexity and exponential change By Martin Recke Complexity breeds uncertainty and exponential change. To deal with it, we need the interplay of individuals and collectives. Uncertainty and the end of business as usual By Martin Recke Uncertainty has become the norm. That's the end of business as usual. prev 1 2 next
