Media

The time regimes they are a-changin’

By Martin Recke

Time has collapsed into the tyranny of the moment. There is no time for anything. We barely understand what’s happening.
Brandformance: Achieving Balance in Modern Marketing

By Maxi Versbach, Leon Nalic, Vincent Hirsche, Lilian Streicher, Dominique Brosch, Sandra Murin

Need to both drive short term revenue and continue strategic brand development? Brandformance might be just the framework you need in challenging times.
Big Tech, media, and democracy

By Martin Recke

In times of a unique combination of political, economic, technological and media dominance, do we have to choose between tech and democracy?
How the Big Tech oligarchy came to power

By Martin Recke

It took decades for Big Tech to rise and become the oligarchy it is today. Is it too late to prevent it from destroying democracy?
The power of the quick fix

By Martin Recke

People know what they want, and they want it now. The quick-fix economy is on the rise. Brands are vulnerable, but not helpless.
AI as new media

By Martin Recke

Generative AI will create new media forms where artists and creative technologists are both at the forefront and at risk of being put out of business.
The Hives and the creative urge

By Adam Tinworth

On stage at NEXT, The Hives’s Pelle Almqvist talked to Fabian Frese about their creative process, and how drugs, money and AI impact it…
Harry Yeff: building the digital Second Self

By Adam Tinworth

Can AI be a creative assistant, mentor and even opponent? Harry Yeff thinks so, and he wants us to embrace a narrative of hope.
Every Thing We Touch

Every Thing We Touch is Paula Zuccotti’s voyage to making sense of today’s things.
Paula Zuccotti: today’s objects and future archeology

By Adam Tinworth

The objects we touch are more than just possessions or tools; they’re a narrative of our lives. And they’re a path to understanding customer needs in a deeper way than marketing segments.
Marketing cuts accelerate the shift to digital

By Martin Recke

Cuts in marketing spending are disproportionately affecting traditional channels, accelerating the shift to digital.
Nick Law: embracing a new age of digital creativity

By Adam Tinworth

Creativity is a core skill to navigate digital change — and yet is too often misunderstood. As Nick Law explains, creativity is deeply rooted in a medium, and great leaders understand that.
Your NEXT read: Christmas reading for digital minds

By Adam Tinworth

Turn your festive break into a feast for the intellect as well as the stomach with this reading list from members of the NEXT community.
Why the link of brand and performance marketing is broken

By Martin Recke

The schism between brand and performance marketing has deep roots in the history of the craft, and it’s a systemic issue.
Benedict Evans: The Great Unbundling

By Adam Tinworth

You don't understand business any more. The great unbundling has changed everything, and Benedict Evans is here to explain how.
Nils Wollny: the Metaverse in motion

By Adam Tinworth

What does the Metaverse look like in action? What does it look like in motion? That's what Holoride has set out to explore.
David Mattin: Navigating the Metaverse

By Adam Tinworth

Let's cut through the Metaverse hype: what do humans really want from it, and how can we facilitate that?
Make mine the Metaverse

By Adam Tinworth

The Metaverse may well be the next wave of digital disruption. Act now, and you can avoid a handful of companies becoming its gatekeepers.
Digital reality and the virtual world

By Martin Recke

Virtual reality is no less real than physical reality. Experience is the key to reality. Oobah Butler explains how VR will shape us, comparing it to a mind-altering drug.
Putting the human back in the corporate

By Adam Tinworth

The pandemic forced home and work together, for the first time in two centuries. Now we've developed a taste for a more human working life. And that changes everything about business.
The content fallacy

By Martin Recke

On the internet, many people fall for the content fallacy. But content neither just happens nor exists independent of its container.
Subprime Attention Crisis, or a trillion dollar industry up in the air

By Martin Recke

Attention is the most valuable asset today, and the way it is traded is at a crossroads similar to the subprime mortgage crisis that led to an economic collapse.
How the big event unbundling changes everything

By Martin Recke

Big events are bundles, and these bundles have been unbundling for a while. This changes everything, from the event experience to the business models.

Media

The time regimes they are a-changin’

Brandformance: Achieving Balance in Modern Marketing

Big Tech, media, and democracy

How the Big Tech oligarchy came to power

The power of the quick fix

AI as new media

The Hives and the creative urge

Harry Yeff: building the digital Second Self

Every Thing We Touch

Paula Zuccotti: today’s objects and future archeology

Marketing cuts accelerate the shift to digital

Nick Law: embracing a new age of digital creativity

Your NEXT read: Christmas reading for digital minds

Why the link of brand and performance marketing is broken

Benedict Evans: The Great Unbundling

Nils Wollny: the Metaverse in motion

David Mattin: Navigating the Metaverse

Make mine the Metaverse

Digital reality and the virtual world

Putting the human back in the corporate

The content fallacy

Subprime Attention Crisis, or a trillion dollar industry up in the air

How the big event unbundling changes everything