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  • Media & AI: exponential change is here

    By Adam Tinworth

    The media industry has been trapped in digital disruption for two decades. AI is only going to accelerate that change. Buckle up.

  • This is the end. Of truth?

    By Martin Recke

    The reports of the truth’s death are an exaggeration. Rather, we’re witnessing the end of our current regime of truth.

  • Games: the huge cultural catalyst we’re all downplaying

    By Adam Tinworth

    Even as talk of “gamification” has faded, games have become a defining force in culture. Why are we still treating them as child's play?

  • The time regimes they are a-changin’

    By Martin Recke

    Time has collapsed into the tyranny of the moment. There is no time for anything. We barely understand what’s happening.

  • Brandformance: Achieving Balance in Modern Marketing

    By Maxi Versbach, Leon Nalic, Vincent Hirsche, Lilian Streicher, Dominique Brosch, Sandra Murin

    Need to both drive short term revenue and continue strategic brand development? Brandformance might be just the framework you need in challenging times.

  • Big Tech, media, and democracy

    By Martin Recke

    In times of a unique combination of political, economic, technological and media dominance, do we have to choose between tech and democracy?

  • How the Big Tech oligarchy came to power

    By Martin Recke

    It took decades for Big Tech to rise and become the oligarchy it is today. Is it too late to prevent it from destroying democracy?

  • The power of the quick fix

    By Martin Recke

    People know what they want, and they want it now. The quick-fix economy is on the rise. Brands are vulnerable, but not helpless.

  • AI as new media

    By Martin Recke

    Generative AI will create new media forms where artists and creative technologists are both at the forefront and at risk of being put out of business.

  • The Hives and the creative urge

    By Adam Tinworth

    On stage at NEXT, The Hives’s Pelle Almqvist talked to Fabian Frese about their creative process, and how drugs, money and AI impact it…

  • Harry Yeff: building the digital Second Self

    By Adam Tinworth

    Can AI be a creative assistant, mentor and even opponent? Harry Yeff thinks so, and he wants us to embrace a narrative of hope.

  • Every Thing We Touch

    Every Thing We Touch is Paula Zuccotti’s voyage to making sense of today’s things.

  • Paula Zuccotti: today’s objects and future archeology

    By Adam Tinworth

    The objects we touch are more than just possessions or tools; they’re a narrative of our lives. And they’re a path to understanding customer needs in a deeper way than marketing segments.

  • Marketing cuts accelerate the shift to digital

    By Martin Recke

    Cuts in marketing spending are disproportionately affecting traditional channels, accelerating the shift to digital.

  • Nick Law: embracing a new age of digital creativity

    By Adam Tinworth

    Creativity is a core skill to navigate digital change — and yet is too often misunderstood. As Nick Law explains, creativity is deeply rooted in a medium, and great leaders understand that.

  • Your NEXT read: Christmas reading for digital minds

    By Adam Tinworth

    Turn your festive break into a feast for the intellect as well as the stomach with this reading list from members of the NEXT community.

  • Why the link of brand and performance marketing is broken

    By Martin Recke

    The schism between brand and performance marketing has deep roots in the history of the craft, and it’s a systemic issue.

  • Benedict Evans: The Great Unbundling

    By Adam Tinworth

    You don't understand business any more. The great unbundling has changed everything, and Benedict Evans is here to explain how.

  • Nils Wollny: the Metaverse in motion

    By Adam Tinworth

    What does the Metaverse look like in action? What does it look like in motion? That's what Holoride has set out to explore.

  • David Mattin: Navigating the Metaverse

    By Adam Tinworth

    Let's cut through the Metaverse hype: what do humans really want from it, and how can we facilitate that?

  • Make mine the Metaverse

    By Adam Tinworth

    The Metaverse may well be the next wave of digital disruption. Act now, and you can avoid a handful of companies becoming its gatekeepers.

  • Digital reality and the virtual world

    By Martin Recke

    Virtual reality is no less real than physical reality. Experience is the key to reality. Oobah Butler explains how VR will shape us, comparing it to a mind-altering drug.

  • Putting the human back in the corporate

    By Adam Tinworth

    The pandemic forced home and work together, for the first time in two centuries. Now we've developed a taste for a more human working life. And that changes everything about business.

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