Media

Harry Yeff: building the digital Second Self

By Adam Tinworth

Can AI be a creative assistant, mentor and even opponent? Harry Yeff thinks so, and he wants us to embrace a narrative of hope.
Paula Zuccotti: today’s objects and future archeology

By Adam Tinworth

The objects we touch are more than just possessions or tools; they’re a narrative of our lives. And they’re a path to understanding customer needs in a deeper way than marketing segments.
Marketing cuts accelerate the shift to digital

By Martin Recke

Cuts in marketing spending are disproportionately affecting traditional channels, accelerating the shift to digital.
Nick Law: embracing a new age of digital creativity

By Adam Tinworth

Creativity is a core skill to navigate digital change — and yet is too often misunderstood. As Nick Law explains, creativity is deeply rooted in a medium, and great leaders understand that.
Your NEXT read: Christmas reading for digital minds

By Adam Tinworth

Turn your festive break into a feast for the intellect as well as the stomach with this reading list from members of the NEXT community.
Why the link of brand and performance marketing is broken

By Martin Recke

The schism between brand and performance marketing has deep roots in the history of the craft, and it’s a systemic issue.
Benedict Evans: The Great Unbundling

By Adam Tinworth

You don't understand business any more. The great unbundling has changed everything, and Benedict Evans is here to explain how.
Nils Wollny: the Metaverse in motion

By Adam Tinworth

What does the Metaverse look like in action? What does it look like in motion? That's what Holoride has set out to explore.
David Mattin: Navigating the Metaverse

By Adam Tinworth

Let's cut through the Metaverse hype: what do humans really want from it, and how can we facilitate that?
Make mine the Metaverse

By Adam Tinworth

The Metaverse may well be the next wave of digital disruption. Act now, and you can avoid a handful of companies becoming its gatekeepers.
Digital reality and the virtual world

By Martin Recke

Virtual reality is no less real than physical reality. Experience is the key to reality. Oobah Butler explains how VR will shape us, comparing it to a mind-altering drug.
Putting the human back in the corporate

By Adam Tinworth

The pandemic forced home and work together, for the first time in two centuries. Now we've developed a taste for a more human working life. And that changes everything about business.
The content fallacy

By Martin Recke

On the internet, many people fall for the content fallacy. But content neither just happens nor exists independent of its container.
Subprime Attention Crisis, or a trillion dollar industry up in the air

By Martin Recke

Attention is the most valuable asset today, and the way it is traded is at a crossroads similar to the subprime mortgage crisis that led to an economic collapse.
How the big event unbundling changes everything

By Martin Recke

Big events are bundles, and these bundles have been unbundling for a while. This changes everything, from the event experience to the business models.